Temel Yetenekler, Ar-Ge Yöntemi ve Ortak İlişkiler

Yetenekler ve kaynakların rolünün öneminin artmasıyla birlikte, firmaların stratejik yönetim takımları sahip oldukları temel yeteneklerini yönetmenin etkili bir yolunu keşfetmeye yoğun bir ilgi göstermektedirler. Yüksek teknoloji sektörlerinde, bu yetenekler firmanın gelecek rekabetçi konumlandırması üzerinde doğrudan bir etkiye sahiptir. Diğer sektörlerde, teknolojik yetenekler ürün hatlarının yenilenmesinde belirleyici olacaklardır. Bu makalede, firmaların kendilerine özgü araştırma ve geliştirme programlarını nasıl yönettikleri ve çevreleri ile kolektif bir ilişki kurmada nasıl başarılı oldukları araştırılmaktadır. Saha araştırması hem Amerika, hem de Avrupa'da gerçekleştirilen kırk görüşmeyi kapsamaktadır.

Core Competencies, R&D Management and Partnerships

Constantly focused on the role of competencies and resources, firms' strategic management teams are becoming increasingly interested in discovering an effective way of managing the competencies that they possess. In high-tech sectors, these competencies have a direct impact on the firm's future competitive positioning. In other sectors, technological competencies will determine the renewal of product lines. This article examines how firms manage their proprietary research and development programmes and how they succeed in establishing a co-operative relationship with their environment. Our background research includes forty interviews conducted in both the US and Europe.

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