A BUSINESS MANAGEMENT MODEL OF TENNIS TRAINING CENTER: AN ANALYTICAL ISSUE

This article aims to present knowledge from the literature review of business management model of tennis training center in Thailand, as well as to describe the meaning and background of elements and relationships of variables related to the business management model. From the literature review, it was found that the popular variables include corporate image, quality of service, marketing mix for service (7Ps), satisfaction and loyalty.

TENİS EĞİTİMİ MERKEZİ İÇİN YÖNETİM PLANI: ANALİTİK BİR YAKLAŞIM

Bu çalışmanın amacı, Tayland’daki tenis eğitim merkezlerinde uygulanan yönetim planlarına dair yapılmış çalışmaları incelemek ve yanısıra, yönetim planına ilişkin faktörlerin temelini ve değişkenler arasındaki ilişkiyi araştırarak sunmaktır. Yapılan literatür taramasında, en popüler değişkenlerin kurumsal imaj, hizmet kalitesi, pazarlama karması (7p), doyum ve sadakat olduğu belirlenmiştir.

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