YEŞİL BİLGİ TEKNOLOJİLERİ ÜRÜN TERCİHİNDE TÜKETİCİ SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLERİN TESPİTİ

Günümüzde, teknolojik gelişmelerin bir sonucu olarak birçok elektronik ürün üretilmekte ve kullanıma sunulmaktadır. Bütün bu elektronik ürünlerin üretilmesi ve kullanılması çevresel sorunları da beraberinde getirmektedir. Yapılan araştırmalar, dünya atıklarının %3ünün elektronik atıklardan ve karbondioksit emisyonundan %2sinin ise bilişim teknolojileri tarafından üretildiğini ortaya koymaktadır. Çevresel problemlerin artması ve elektronik ürünlerin çevreye yapmış olduğu etki, yeşil bilgi teknolojilerinin (Yeşil BT-Green IT) öneminin artmasını sağlamıştır. Bu bağlamda, bu çalışma ile üniversite öğrencilerinin teknolojik ürün tercihlerinde Yeşil BT ürünlerini tercih etmelerine etki eden faktörlerin neler olduğu ve etki düzeylerinin belirlenmesi amaçlanmıştır. Araştırma kapsamında 221 Yalova Üniversitesi öğrencisine ulaşılarak yüz yüze anket yöntemiyle veriler toplanmış ve çeşitli istatistik programlarıyla analiz edilmiştir. Araştırmanın bulgularından elde edilen sonuçlara göre bireysel etki faktörünün satın alma niyeti üzerinde etkisinin olmadığını diğer faktörler olan kolektivizm, öz benlik ve alışkanlıkların Yeşil BT satın alma niyetini etkilediği tespit edilmiştir.

FACTORS AFFECTING CONSUMERS INTENTION TO BUY GREEN IT GOODS

Nowadays various electronic products as a result of technological developments are produced and used. All these electronic products lead to an increase in environmental problems. Previous research revealed that 3 percent of the total world waste were generated by the electonic waste and carbon dioxide emissions and 2 percent of it were generated by the information technology. The increase in environmental problems and the impacts of electronic products on environment have led to the raise of Green IT s importance. In this context, this study aims at determining the factors which affect the college students technological products preferences in Green IT and then the impact levels of these factors. In this vein, 221 college students from Yalova University were reached. Data were collected by these students via a face-toface survey method and these data were analyzed through some statistical programs. According to the results, it was found that the factor of Individual Effect had no impact on Buying Intention whereas other factors such as Collectivism, Self-identity and Habits influenced on the Purchase Intention of Green IT

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