Şehiriçi Alışveriş Merkezi Yer Seçimi Faktörlerinin Analitik Hiyerarşi Prosesi Yardımıyla Sıralanması

Bu çalışmada alışveriş merkezleri için yer seçim faktörlerinin belirlenmesinde Analitik Hiyerarşi prosesi uygulaması ele alınmıştır. Yer seçiminde birçok farklı yöntem kullanılmakla birlikte, karar faktörlerinin değerlenmesi esnasında çoğunlukla sübjektif yargıların kullanılması gerekmektedir. Bu çalışmada, "alışveriş merkezi yer seçiminde önemi olan faktörlerin ağırlıklarının belirlenmesinde" sübjektif yargıların rahatlıkla kullanılabildiği Analitik Hiyararşi Prosesi (AHP) kullanılmıştır. Bu araştırmada, "Şehiriçi alışveriş merkezleri" için yer seçiminde etkili olan faktörlerin ağırlıklarını belirlemede uzmanların görüşlerinden yararlanılmıştır. AHP, sübjektivitenin var olduğu birçok karar probleminde olduğu gibi, alışveriş merkezi yer seçimi/mevcut merkezlerin değerlenmesinde de rahatlıkla kullanılabilecek bir teknik sunmaktadır.

DeterminingDowntown Shopping Mall Site Selection Factors by Using Analytic Hierarchy Process

In this article, "Downtown Shopping Mall Site Selection Problem" has been considered. Although there are several other techniques to solve site selection problems, Analytic Hierarchy Process provides an alternative technique that can be used especially when we face up with subjective judgments. In this article, AHP has been used as an alternative solution technique. Expert judgments have been used in order to calculate the weight of the factors. AHP provides an efficient teclmique especially when there is subjectivity. AHP, not only can be used in decision problems involves subjectivity, but it also we can be used in order to make a site decision/evaluation of shopping centers..

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