İŞLETME EĞİTİMİNDE SİMÜLASYON PROGRAMLARININ BİTİRME PROJESİ OLARAK KULLANIMI: VAKA ANALİZİ

Diğer alanlarda olduğu gibi, öğrencilerin işletme yönetimi alanında da dört yıl boyunca edindikleri tüm bilgileri uygulayabilmeleri çok önemlidir. Öğrencilere verilen teorik bilgiler kadar, gerçek dünyadaki iş ortamında tecrübe edinmelerine ihtiyaç duyulmaktadır. Simülasyon programları öğrencilerin sanal bir şirket kurabilmelerini ve kurdukları şirketi gerçek bir iş olarak yönetmelerini sağlar. Böylece ihtiyaç duyulan deneyimi elde etmiş olurlar. Eğitim dünyasında birçok simülasyon programı olmasına rağmen, bu çalışma da Tennessee Üniversitesi öğretim üyeleri tarafından hazırlanan Marketplace isimli program kullanılmıştır. Bu ders öğrencilerin ürün veya hizmetlerini pazarlama hakkında herhangi bir organizasyon için geçerli olan stratejik pazarlama sürecini anlamaları için Capstone dersi olarak tasarlanmıştır. Bu çalışma için vaka analizi metodolojisi kullanılmış ve 13 işletme son sınıf öğrencisi katılmıştır. Dönem sonunda öğrencilerden alınan geri bildirimler, ve öğrencilerle yapılan görüşmeler ders içeriğinin değerlendirilmesi, programın kolaylığı ve programın yararlılığı için toplanmış ve değerlendirilmiştir. Bu çalışma simülasyon programlarının işletme eğitiminde kullanımı öğrencilerin öğrendikleri teorik bilgileri gerçek iş dünyasında uygulayabildiklerini ispatlamıştır.

USING SIMULATION PROGRAMS AS CAPSTONE PROJECT IN BUSINESS ADMINISTRATION EDUCATION: A CASE STUDY

Other than the theoretical knowledge that given the students there is a strong needfor gaining knowledge in the real-world business environment especially for the BAstudents. Simulation programs enable students to set up a virtual company and managethe company like a real business. Although there are many simulation programs inthe education field “Marketplace” simulation is chosen because the simulation isprepared by the Tennessee University’s faculty. This course was a Capstone coursefor students to understand the strategic marketing process that is applicable to anyorganization about marketing their products or services. The case study methodologywas used for this study and 13 senior BA students participated. The feedback receivedby the students and interviews’ answers were collected and analyzed for the evaluationof the course content, the ease and the usefulness of the program. This study confirmedthat simulation programs enable students to transform theoretical knowledge intopractices.

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