Using Simulation Programs in Business Administration Education: An Example in Turkey

As well as the theoretical knowledge given to the students, they need to gain experience in the real world business environment. Simulation programs enable students to set up a virtual company and manage the company like a real business. Although there are many simulation programs in the world of education, in this study University of Tennessee program which prepared by faculty members is used. This course was a Capstone course for students to understand the strategic marketing process that is applicable to any organization about marketing their products or services. The focus group methodology was used for this study with 13 senior students. The feedback received by the students was collected and analyzed for the evaluation of the course content, the ease and the usefulness of the program. This study, according to observations and students’ feedbacks confirmed that simulation programs enable students transforming theoretical knowledge into practices.

Anahtar Kelimeler:

business administration, education, simulation

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