___

Aktepe, C. and Şahbaz, R. P. (2010). “Türkiye’nin en büyük beş havayolu işletmesinin marka değeri unsurları açısından incelenmesi ve Ankara ili uygulaması”, Cumhuriyet Üniversitesi, İktisadi ve İdari Bilimler Dergisi, 11(2), p. 69-90.

Berger, J., Draganska, M. and Simonson, I. (2007). “The influence of product variety on brand perception and choice”, Marketing Science, 26(4), p.460-472.

Beritelli, P. and Laeser, C. (2018). “Destination logo recognition and implications for intentional destination branding by DMOs: A case for saving Money”. Journal of Destination Marketing & Management, 8(1), p. 1-13.

Bigne, J. E., Sanchez, M. I. and Sanchez, J. (2001). “Tourism Image, evaluation variables and after purchase behaviour: inter-relationship”, Tourism Management, (22), p.607-616.

Boo, Soyoung, James Busser and Şeyhmus Baloğlu, “A model of customer-based brand equity and its application to multiple destinations”, Tourism Management 30, 2009, p. 219–231.

Dedeoğlu, B. B., Niekerk, M. V., Weinland, J. and Celuch, K. (2019). Re-conceptualizing customerbased destination brand equity”. Journal of Destination Marketing & Management, 11(1), p.211-230.

Dereli, T. and Baykasoğlu, A. (2007). Toplam Marka Yönetimi, (1. Edt.), İstanbul: Hayat Yayınları.

Freire, J. R. (2007). “Local people a critical dimension for place brands”, Journal of Brand Management, (doi: 10.1057/palgrave.bm.2550097), p.1-19

İlban, M. O., Köroğlu, A. and Bozok, D. (2008). “Termal turizm amaçlı seyahat eden turistlerde destinasyon imajı: Gönen örneği”, İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 7(13), p.105-129.

Jager, A. E. (2010). “How dull is dullstroom? Exploring the tourism destination image of dullstroom”, Tourism Geographies, 12(3), p.349-370.

Jansson, E. (2013). “Cross-cultural differences in brand image perception – an exploration of the volvo brand, university of Gothenburg”, University of Gothenburg, Master of Communication Thesis, Sweeden.

Karabıyık, N. and İnci, B. S. (2012). “Destinasyon pazarlamasında pazarlama stratejisi ve konumlandırma çalışmalarına kavramsal yaklaşım”, İstanbul Sosyal Bilimler Dergisi, 2012/1, p.1-19.

Karasar, N. (2017). Bilimsel Araştırma Yöntemi. İstanbul: Nobel Yayın Dağıtım.

Klabi, F. (2012). “The predictive power of destination-personality-congruity on tourist preference: a global approach to destination image branding”, Leisure/Loisir, 36(3-4), p.309-331.

Kladou, S., Kavaratzis, M., Rigopoulou, I. and Salonika, E. (2017). “The role of brand elements in destination branding”. Journal of Destination Marketing & Management, 6(4), p. 426-435.

Konecnik, Maja and Gartner, W. C. (2007) “Customer-based brand equity for a destination”, Annals of Tourism Research, 34(2), p.400-421.

Lee, J. and Xie, K. L. (2011). “Cognitive destination image, destination personality and behavioral intentions: an integrated perspective of destination branding”, 16th Annual Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, p.1-12

Marangoz, M. (2006). “Tüketicilerin marka fonksiyonu algılamaları ile satın alma sonrası davranışları arasındaki ilişki”, Dokuz Eylül Üniversitesi, İktisadi ve İdari Bilimler Fakültesi Dergisi, 21(2), p.107-128.

Matos, N., Mendes, J. and Valle, P. (2012). “Revisiting the destination image construct through a conceptual model”, Dos Algarves, A multidisciplinary e-journal, 2(1), p.101-117

Mok Kim Man, Mandy. (2010). “Developing a brand of the Sabah state in Malaysia: empirical research among its tourists”, The Journal of American Academy of Business, Cambridge, 16(1), p.118- 129

Montaña, J., Guzmán, F. and Moll, I. (2007). “Branding and design management: a brand design management model”, Journal of Marketing Management, 23(9-10), p.829-840.

Myagmarsuren, O. and Chen, Ching-Fu (2011). “Exploring relationships between destination brand equity, satisfaction and destination loyalty: a case study of Mongolia”, Journal of Tourism, Hospitality & Culinary Arts, 3(2), p.81-94.

Nickerson, N. P. and Berry, M. (2014). “Comparison of resident vs visitor community image”, Unmasking the Voice of the Consumer Conference, Denver, Colorado, ABD, 16-18 April.

Öter, Z. and Özdoğan, O. N. (2005). “Kültür amaçlı seyahat eden turistlerde destinasyon imajı: SelçukEfes örneği”, Anatolia: Turizm Araştırmaları Dergisi, 16(2), p.127-138.

Özdemir, G. (2008). Destinasyon Pazarlaması, (1.Edt.), Ankara: Detay Yayıncılık.

Özer, Ö. (2012). “Destinasyon tercihinde pazarlama karması bileşenlerinin rolü: Dalyan örneği”, İşletme Araştırmaları Dergisi, 4(1), p.163-182.

Özgüven, N. and Karataş, E. (2010). “Genç tüketicilerin marka kişiliği algılamalarının cinsiyete göre değerlendirilmesi: Mcdonald’s ve Burger King”, Süleyman Demirel Üniversitesi, Sosyal Bilimler Enstitüsü Dergisi, 1(11), p.139-143.

Pike, S. D. (2002). “Destination image analysis- a review of 142 papers from 1973 to 2000”, Tourism Management 23, (5), p.541-549.

Pike, Steven D. (2008). “Destination branding: analysing brand equity for queensland's coral coast”, In: 18th Annual Council for Australian University Tourism and Hospitality Education Conference: Where the Bloody Hell Are We?, 11–14 February, Gold Coast International Hotel, Queensland,

Sarı, Y. and Kozak, M. (2005). “Turizm pazarlamasına internetin etkisi: destinasyon web siteleri için bir model önerisi”, Akdeniz Üniversitesi, İktisadi ve İdari Bilimler Fakültesi Dergisi, (9), p.248- 271.

Schwaighofer, V. (2014). Tourist destination images and local culture, (1st Ed.), ISBN 978-3-658- 04521-0, Almanya: Springer Gabler.

Wood, L. (2000). “Brands and brand equity: definition and management”, Management Decision, 38(9), p.662-669.

World Tourism Organization (WTO). (2007) “A practical guide to tourism destination management”, World Tourism Organization, Calle Capitán Haya, Madrid, Spain, ISBN: 978-92-844-1243-3.

Yang, D., Sönmez, M., Li, Q. and Duan, Y. (2015). “The power of triple contexts on customer-based brand performance—a comparative study of Baidu and google from Chinese netizens’ Perspective”, International Business Review, 24(1), p.11–22.