Zafer ADİGÜZEL, Kudret CELTEKLİGİL

Dinamik Yetenekler ve Bilgi Edinmenin İnovasyon Performansı ve Yeni Ürün Performansı Üzerindeki Etkisinin İncelenmesi

Örgütlerin rekabet ortamında başarılı olabilmesi bulundukları sektörde rakiplerine göre farklılaşabilmelerine ve aynı zamanda tüketicilerin istek ve ihtiyaçlarına cevap verebilme yeteneklerine bağlıdır. Bu nedenle örgütlerin sahip oldukları dinamik yetenekler ve bilgin edinme kabiliyetleri rakiplerden farklılaşabilmeleri için önemli faktörlerdir. Yani, örgütlerin dinamik yapısı ve çevreden elde edilen bilgiler, yeni ürünler geliştirmede avantaj sağlayabilmektedir. Ayrıca dinamik yeteneklerin bilgi ile desteklenmesi durumunda örgütlerin yaratıcılık faaliyetleri artarak inovasyon performansı olumlu yönde etkilenebilir. İnovasyonda başarılı olabilmek için örgütlerin dinamik yetenekleri kullanmasının yanı sıra bilgiyi de kullanabilmeleri gerekmektedir. Araştırma 2019 yılında, sürekli değişimin ve yeniliklerin olduğu dinamik bir yapıya sahip olan otomobil sektöründe bulunan otomobil yedek parça üreten firmalarda yapılmıştır. Anketler yüz yüze görüşme yönetmiyle 375 mühendis’ten toplanmış ve analizler SPSS 25 programı kullanılarak yapılmıştır. Anket yöntemi 5'li Likert ölçeğinde olduğundan dolayı faktör ve güvenirlik analizleri yapıldıktan sonra korelasyon ve regresyon analizi yapılmıştır. Sobel Testi ve Hayes Process aracı değişken etkisinin analizi için yapılmıştır. Çalışma sonucunda, üretim sektöründeki firmaların yetenek ve bilgi kapasitelerinin, rekabetin yüksek olduğu bir ortamda ürün performansını yeterince etkilemediği sonucuna varılmıştır. Bunun nedeni rakiplerin rekabette daha başarılı olması ve ürün performansı açısından tercih edilmesi olabilir. Gelecekde yapılacak çalışmaların dinamik yetenekler ve bilgi edinmenin özellikle teknoloji ve ar-ge odaklı şirketlerde yapılması literatüre katkı açısından önemli olacaktır

Examining The Effects of Dynamic Capabilities and Knowledge Acquisition on Innovation and New Product Performance

In today's world, national borders have become more flexible and permeable, with businesses realizing that their most important source of profit is their ability toconstantly present differences to their markets. And, in fact, innovations emerge as a product or a service is shaped by the knowledge and capabilities of the company as they adapt to changing environmental conditions. In other words, product variety and company capabilities develop together to adapt to the changing environment since the dynamic nature of organizations can provide an advantage in developing new products. However, information obtained from the environment may also have an effect. For this reason, if dynamic capabilities are supported with knowledge, creative activities may increase and innovation performance can be positively affected. So, in order to be successful in innovation, organizations need to be able to use knowledge as well as dynamic capabilities. This research was carried out in the automobile industry (automobile spare parts producing companies), specifically due to their dynamic structure in 2019. Questionnaires were collected from 375 engineers. Analyzes were made using the SPSS 25 program. Since the survey method was on a 5-point Likert scale, correlation and regression analysis were performed after factor and reliability analyzes were performed. The Sobel Test and Hayes Process tool were performed to analyze the effect of the mediation variable. As a result of the study, it was concluded that the dynamic capabilities and knowledge acquisition of the companies in the manufacturing sector did not sufficiently affect the product performance in an environment with high competition. This may be because competitors are more successful in competition and are preferred in terms of product performance. It will be important in terms of contributing to the literature that future studies should be conducted in technology and R&D focused companies to acquire dynamic capabilities and knowledge acquisition

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ISSN: 2667-5617
Yayın Aralığı: 6
Başlangıç: 2006
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