Elif HABİP, Ebru DOĞAN

Girişimcilikte Yeşil Boyut

Günümüzde küreselleşmeyle birlikte artan ekonomik faaliyetlerin neden olduğu çevre sorunlarıyla beraber yeşil girişimcilik, yükselen bir eğilim haline gelmiştir. Küresel çevre sorunları ve çözüm önerilerine yönelik bilimsel çalışmaların arttığı son dönemde, geleceğe yönelik bir kavram olan yeşil girişimcilik de araştırmacıların ilgi odağı haline gelmiştir. Ulusal ve uluslararası boyutta yeşil girişimciler, küresel ısınma ve iklim değişikliği başta olmak üzere karşı karşıya kalınan çevre sorunlarına yeşil stratejilerle inovatif çözümler sunabilmektedirler. Bu çalışmanın amacı çevrenin korunması ve iyileştirilmesini esas alan yeşil girişimciliği ve dikkat çeken örneklerini dünya ve Türkiye ölçeğinde incelemektir. Bu kapsamda, yeşil girişimcilik kavramsal çerçevede ele alınarak yeşil girişimcinin özellikleri, tipolojisi ve yeşil girişimciliğin gelişimine katkı sağlayan rekabetçi çevre stratejileri irdelenmiştir. Ayrıca çalışmada, yeşil işleri ve sürdürülebilirliği ön planda tutarak faaliyet gösteren yeşil girişimcilik örnekleri ele alınmıştır.

Anahtar Kelimeler:

Girişimcilik, Yeşil Girişimcilik, Yeşil İşletme, Çevre

Green Dimension in Entrepreneurship

Nowadays, green entrepreneurship has become a rising trend with the environmental problems caused by the increasing economic activities with globalization. Green entrepreneurship, which is a future oriented concept, has become the focus of interest of researchers when scientific studies on global environmental problems and solutions have increased recently. Green entrepreneurs at national and international levels can offer innovative solutions with green strategies to the environmental problems faced, especially global warming and climate change The aim of this study is to examine the green entrepreneurship based on protection and improvement of environment and notable examples in the scale of the world and Turkey. In this context, green entrepreneurship is discussed in the conceptual framework; the characteristics and typology of green entrepreneurs and competitive environmental strategies that contribute to the development of green entrepreneurship are examined. In addition, examples of green entrepreneurship operating by prioritizing green jobs and sustainability are examined in the study.

Keywords:

Entrepreneurship, Green Entrepreneurship, Green Business, Environment,

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