Yerel medyanın AB’ye bakışı: yeni asır gazetesi örneği

Çeşitli Avrupa Birliği ülkelerindeki ulusötesileşme tartışmalarında medyanın rolü ve kamusal alanın Avrupalılaşması 1990’lardan bu yana devam eden bir araştırma alanıdır. Avrupa Birliği aday ülkesi olarak Türkiye’nin Avrupalılaşmasında medyanın rolü araştırmacılar ve medya profesyonelleri tarafından neredeyse tamamen görmezden gelinen bir konudur. Konuya ilişkin az sayıda araştırma ise ulusal medya haberlerine odaklanmıştır. Çalışma çerçevesinde Türkiye’deki yerel medyanın Ege Bölgesi’ndeki güçlü temsilcisi Yeni Asır Gazetesi’nde 1999-2005 yılları arasındaki AB haber ve yorumları içerik analizi yöntemi ile ele alınmıştır. Avrupa Birliği ile Türkiye ilişkilerinin yoğun olduğu zaman aralığında Yeni Asır gazetesinde yer alan haber ve yorumların incelendiği araştırmada yerel medyanın da ulusal medya kadar AB haberlerine sayfalarında yer verdiğini göstermiştir. Altı yıllık zaman diliminde konunun 345 haberle ele alındığı bunlardan 279’unun olumsuz veya nötr olarak gazetede yer alırken sadece 193 haberin olumlu haber tonuyla ele alındığı saptanmıştır. Bulgulara göre haber tonunda yaşanan negatif yöndeki değişiklik Türk halkının Avrupa Birliği’ne olan desteğinin azalmasının ana nedeni olmasa bile önemli faktörlerden biridir.

The view of local media to the EU: the case of yeni asir newspaper

The role of media on transnationalisation debates in different European Union member countries and Europeanization of public sphere are the long standing research areas since the 1990’s. The role of media in Europeanization of Turkey, as a candidate country, is almost ignored by researchers and media professionals. A few studies which focused on EU related news in the national media outlets. In the framework of this study, we applied content analysis to the EU related news of powerful Turkish local newspaper-Yeni Asır- between the years 1999-2005. The search of news articles and opinion columns of Yeni Asır newspaper which focuses on EU-Turkey relationship with the important milestones, found out that as well as national media, local media also give place to the EU related news in their pages. Within the six years the EU related news were covered in 345 news articles and the coverage of 279 news had negative tone, but just 193 articles were coded as positive news coverage. According to the findings the negative tone of the articles might not be the solely reason to explain the decrease of the Turkish public support, but it could be one of the contributing factor.

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