Dijital Göçebeler Perspektifinden Türkiye İmaj Algısına Yönelik Nitel Bir Çalışma

Bu araştırmanın temel amacı, dijital göçebeler perspektifinden Türkiye imajını anlamaya çalışmaktır. Son yıllarda sayısı gittikçe artan dijital göçebeler, zamandan ve mekandan bağımsız şekilde çalışan, aynı zamanda seyahat eden yeni bir turist-işçi grubunu ifade etmektedir. Gittikleri ülkelere ekonomik katkı sağladıkları için çekici bir grup haline gelen dijital göçebeler, destinasyonları ziyaret etmeden önce kendi toplulukları ile yoğun iletişim halindedir. Gitmek istedikleri destinasyonlar hakkında tavsiyeler alan ya da tavsiyeler veren dijital göçebeler için ülkeler hakkında oluşturulan imajlar tercih edilebilirlik noktasında anlam taşımaktadır. Dijital göçebelerin aktif şekilde kullandığı Nomad List sitesi ve Reddit dijital göçebe topluluğu üzerinden verileri toplayan bu araştırma, nitel analiz stratejilerinden içerik çözümlemesini seçmiştir. Araştırma sonuçlarına göre Türkiye, döviz üzerinden geliri olan kişiler açısından uygun yaşam maliyeti sunan, mutfak kültürü ve doğal güzellikler bakımından zengin ve sıcakkanlı insanlara sahip bir ülke olarak çekici bir imajla algılanmıştır. Ülkenin olumsuz imajında ise İngilizce konuşma oranının çok düşük olması, anti-demokratik yapı ve enflasyon kaynaklı fiyatların artış göstermesi gibi özellikler yer almıştır.

Anahtar Kelimeler:

Dijital göçebe, Ülke imajı, İçerik analizi, Nitel veri analizi, İmaj

A Qualitative Study on Image Perception of Turkey from the Perspective of Digital Nomads

The main aim of this research is to understand the image of Turkey from the perspective of digital nomads. Digital nomads, whose number has been increasing in recent years, represent a new group of tourist-workers who work independently of time and place and travel. Digital nomads, who communicate closely with their communities before visiting their destinations, form images of the countries they are interested in visiting or give advice on, which are important in terms of their preferences. This research, which collects data from the Nomad List site and the Reddit digital nomad community, has chosen content analysis as one of the qualitative analysis strategies. According to the results, Turkey was perceived with an attractive image as a country that offers affordable living costs for people with income in foreign currency, is rich in culinary culture and natural beauties, and has friendly people. On the other hand, the country's negative image included features such as; a meager rate of speaking English, an anti-democratic structure and an increase in prices due to inflation.

Keywords:

Digital nomad, Country image, Content analysis, Qualitative data analysis, Image,

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