Damir SPAHIC, Nurettin PARILTI

THE IMPACT OF GUERILLA MARKETING PRACTICES ON CONSUMER ATTITUDES AND COMPARISON WITH TRADITIONAL MARKETING COMMUNICATION: A PRACTICE

Bankacılık ve Finansal Araştırmalar Dergisi

2019-Cilt: 6 - Sayı: 1

1-24

Traditional marketing communication, Guerrilla marketing communication, Market, Advertisement

19290