Nurhan PAPATYA, Tülay ÖZKAN

PAZARLAMA KÜLTÜRÜ VE STRATEJİ ARASINDAKİ UYUMUN İŞLETME PERFORMANSINA ETKİSİ: BATI AKDENİZ BÖLGESİ İMALAT SEKTÖRÜNDE BİR UYGULAMA

THE EFFECT OF FIT BETWEEN MARKETING CULTURE AND STRATEGY ON BUSINESS PERFORMANCE: AN APPLICATION IN MANUFACTURING SECTOR OF WEST MEDITERRANEAN REGION

Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty

2019-Cilt: 6 Sayı: 2

333-350

Pazarlama Kültürü, Pazar Tabanlı Kültür, İşletme Stratejisi, Performans, Uyumun Etkisi, Pazar Tabanlı Strateji

Marketing Culture, Market-Based Culture, Business Strategy, Performance, Fit Effect, Market-based strategy

377366