Golnaz ASADİ TARAKÇI

COVID-19 PANDEMİSİ DÖNEMİNDE KAMU SPOTLARININ TÜKETİCİ DAVRANIŞLARI ÜZERİNDEKİ ETKİSİNİN DEĞERLENDİRİLMESİ

ANALYSE OF THE EFFECT OF PUBLIC SPOTS ON CONSUMER BEHAVIOR DURING THE COVID-19 PANDEMIC PERIOD

UPA Strategic Affairs

2023-Cilt: 4 Sayı: 1

23-47

Sosyal pazarlama, Kamu spotu reklamları, İlişkisel pazarlama, Covid-19

Social marketing, Public service ads, Relationship marketing, Covid-19

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