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YAPAY ZEKANIN DİJİTAL HİKAYELEŞTİRME VE SENARYO TASARIMINDA KULLANIMI: KISA FİLM UYGULAMALI BİR ARAŞTIRMA

Yeni medya sistemi, içerik endüstrisinin bilgi ve iletişim teknolojileri ile web tabanlı sistemler üzerinden yayılım gösterdiği ağlar arası etkileşim ve sanal kültürleme eylemlerine karşılık gelmektedir. Ağ toplumunun temel özelliklerini yansıtan kullanıcıların internet tabanlı hareketleri, dijital deneyimlenme alanları olarak sosyal ağlar ve bilişim sistemleriyle uyumluluk göstermektedir. Sanal sistemler, kapsayıcı ve ortak davranış eylemlerinin hızla yayılım sağladığı yirmi birinci yüzyılda, iletişim ekseninde köklü dönüşümler yaratmaktadır. Yapay zekâ; yazılı, görsel-işitsel ve insan-makine etkileşimine kaynaklık eden sistemlerde hata faktörünün azaltılmasını sağlayan teknolojik sistemler bütünüdür. Yapay zekâ uygulama araçları ise sanal etkileşim ve dijitalleşme süreçlerinde içeriğin tasarlanması ve dolaşım kazanmasında anahtar bir rol üstlenmektedir. Siber fiziksel sistemler, ağ ve bulut tabanlı uygulamalar ile hipergerçeklik ve fütüristik alanlarda yapay zekanın enformasyon akış süreçlerinde de hızlandırıcı işlevleri bulunmaktadır. Yeni medyanın önemli bir ögesi olarak tanımlanan içerik ortamlarının şekillenmesinde son yıllarda yapay zekâ uygulamalarından sıklıkla yararlanılmaktadır. Bunun dışında çevrimiçi haber yazımı ile dijital hikayeleştirme gibi insanın entelektüel ve kültürel seviyesini belirten alanda hikayeleştirme pratiklerini destekleyen yapay zekâ, içerik yönetimi politikalarını da dönüştürmektedir. Yapay zekâ üzerinden senaryo yazılması, farklı biçimlerde ürünlerin oluşturulması noktasında çoklu anlatı katmanlarının test edildiği makine öğrenmesi sistemiyle bağlantılı deneysel çalışmalar gerçekleştirilmektedir. Bu çalışmada dijital hikayeleştirme ve senaryo yazımı konusunda derin öğrenme teknikleriyle, üç farklı yapay zekâ uygulaması üzerinden dört aşamalı bir metin yönergesi ölçütüyle bir proje çalışması yapılmıştır. Yapay zekâ tabanlı bu uygulamada, senaryo öyküsü, yedi sahneli diyalektik bir senaryo ile ilk aşamada metin yazımı gerçekleştirilmiş, ardından metin içeriğinin yazılım kodu dönüştürülmüş ve içeriğin başarılı bir görsel örneği çıkarılmıştır.

Anahtar Kelimeler:

Yeni Medya, Yapay Zekâ, Chat GPT, Dijital Hikayeleştirme, İçerik Endüstrisi.

THE USE OF ARTIFICIAL INTELLIGENCE IN DIGITAL STORYTELLING AND SCENARIO DESIGN: A SHORT FILM APPLIED RESEARCH

The new media system corresponds to the inter-network interaction and virtual deculturation actions that the content industry spreads through information and communication technologies and web-based systems. Internet-based movements of users, which reflect the basic characteristics of the network society, are compatible with social networks and information systems as areas of digital experience. Virtual systems are creating radical transformations in the communication axis in the twenty-first century, when inclusive and common behavioral actions are spreading rapidly. Artificial intelligence is a set of technological systems that enable the reduction of error factor in written, audio-visual and human-machine interaction systems. Artificial intelligence application tools, on the other hand, play a key role in the design and circulation of content in the processes of virtual interaction and digitalization. With cyber physical systems, network and cloud-based applications, artificial intelligence also has accelerator functions in information flow processes in hyperreality and futuristic areas. Artificial intelligence applications have been frequently used in recent years in the shaping of content environments, which are defined as an important element of new media. In addition, artificial intelligence, which supports storytelling practices in areas that indicate the intellectual and cultural level of a person, such as online news writing and digital storytelling, is also transforming content management policies. Experimental studies are carried out in connection with the machine learning system, in which multiple narrative layers are tested at the point of writing scenarios through artificial intelligence and creating products in different forms. In this study, a project study was conducted with deep learning techniques in digital storytelling and scriptwriting, with a four-stage text directive criteria through three different artificial intelligence applications. In this artificial intelligence-based application, text writing was performed at the first stage with a scenario story, a seven-scene dialectical scenario, then the software code of the text content was converted and a successful visual sample of the content was extracted.

Keywords:

New Media, Artificial Intelligence, Chat GPT, Digital Storytelling, Content Industry.,

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