KOBİ'lerin Kurumsal Sosyal Sorumluluk Rolü: Türkiye ve Polonya Örneği

Sosyal sorumluluk taşıyan uygulamaların önemi: Pazar, doğal çevre, toplum, çalışanlar büyüyor. İş sürdürülebilir kalkınma hedeflerinin uygulanmasında giderek daha fazla yer almaktadır. Makalenin amacı, Polonya ve Türkiye'deki küçük ve orta ölçekli işletmelerin girişimcilik alanında kurumsal sosyal sorumluluk konusu ile ilgili araştırma sonuçlarını sunmaktır. Yapılan araştırmanın ayrıntılı hedefleri şunlardır: - KOBİ sektöründen KSS konusunda girişimci bilgi düzeyi, - Ankete katılan işletmelerde KSS çözümlerinin uygulanmasına yaklaşımın (farklılıklar ve benzerlikler) tanınması. Araştırma, Polonya'daki KOBİ sektörünün Masovian voyvodalığında ve Türkiye’de Akdeniz bölgesindeki işletmelerini ele almıştır. Makale, her iki ülkenin tarihsel ve kültürel farklılıkları olan KSS strateji ilişkileri hakkında daha fazla araştırma yapılmasına yardımcı olacaktır. Girişimciler, stratejilerine özgü çözümlerini gittikçe daha çok uygulamakta ve böylece belirli faydalardan faydalanmaktadırlar. Bu konudaki çeşitli faktörler: markanın itibarını güçlendirmek, yetenekli çalışanları cezbetmek ve elde tutmak, verimliliği artırmak, toplumun beklentilerini karşılamak, doğal çevreyi korumak, yeni iş fırsatları yaratmak, şirkette piyasada artan güven, enerji tasarrufu, daha kaliteli insan sermayesi istihdamı, ekonomik sonuçların iyileştirilmesi.

Anahtar Kelimeler:

Sosyal sorumluluk, sürdürülebilir kalkınma, kültür, etik

The role corporate social responsibility of SMEs : Turkish and Poland Case

The importance of socially responsible practices in the area of: market, natural environment, society, employees is growing. Business is more and more involved in the implementation of sustainable development goals. The aim of the article is to present the results of research on the issue of corporate social responsibility in the field of entrepreneurship of small and medium enterprises in Poland and Turkey. The detailed objectives of the conducted research are: - the level of knowledge of entrepreneurs from the SME sector on CSR, - recognition of the approach (differences and similarities) to the implementation of CSR solutions in the surveyed enterprises. The research covered enterprises of the SME sector in Poland in the Masovian voivodeship and Turkey in the Mediterranean region. The article is a contribution to further research on the relations of CSR strategies conditioned by the historical and cultural differences of both countries. In the SME sector, the strategy is still little known. Entrepreneurs are more and more often implementing CSR solutions specific to their strategies, thus benefiting from specific benefits. Factors such as: strengthening the brand's reputation, attracting and retaining talented employees, increasing efficiency, meeting society's expectations, protecting the natural environment, creating new business opportunities are highlighted. as: increased trust in the company on the market, energy saving, employment of better quality human capital, improvement of economic results.

Keywords:

Social Responsibility, Sustainable Development, Culture, Ethics,

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