Sigara Paketlerinde Kullanılan Resimlerin Korku Düzeylerinin Sigara Bırakma Davranışı Üzerindeki Etkileri

Sigara tüketimi pek çok rahatsızlığı da beraberinde getirmektedir. Bu bağlamda, sigaranın yol açtığı sağlık sorunları ve bu sorunların önlenmesine ilişkin çok sayıda çalışmanın literatürde yer aldığı görülmektedir. Gerek sigaranın yol açtığı sağlık sorunları gerekse de sigaraya başlama yaşının gün geçtikçe düşmesi sigara tüketimini azaltmak amacıyla yapılan çalışmaların önemini arttırmaktadır. Bu çalışmada, sigara paketlerinde kullanılan resimlerin korku düzeylerinin sigara bırakma davranışı üzerindeki etkileri incelenmektedir. Korku düzeyleri farklı olan resimlerin sigara bırakma davranışı üzerindeki etkilerinin incelenmesinde planlı davranış teorisinden yararlanılmıştır. Araştırmanın amacı doğrultusunda iki farklı korku düzeyine ait resimlerin (yüksek korku ve düşük korku) yer aldığı iki farklı anket formu kullanılmıştır. Online olarak hazırlanan anket formları katılımcılara sosyal medya platformlarından ulaştırılmıştır. Bu şekilde katılımcılar tarafından 440 anket formu doldurulmuştur. Elde edilen sonuçlar, öznel norm ve algılanan davranışsal kontrolün niyet üzerindeki etkisinin korku düzeyi yüksek olan resimlerin gösterildiği durumlarda, korku düzeyi düşük olan resimlerin gösterildiği durumlara göre daha güçlü olduğuna işaret etmektedir.

Anahtar Kelimeler:

Sigara Tüketimi, Korku Düzeyi, Tutum, Öznel Norm, Algılanan Davranışsal Kontrol

The Effects of Fear Levels of Pictures Used in Cigarette Packages on Smoking Cessation Behavior

Cigarette consumption leads to many health problems. In this context, many studies related to health problems caused by cigarette and prevention of these problems are being dealt with in literature. That the cigarette-related health problems are gradually rising and the starting age for smoking is decreasing day by day is increasing the importance of research conducted to reduce cigarette consumption. In this study, the effects of fear levels of pictures used in cigarette packages on smoking cessation behavior are examined. Planned behavior theory was used to analyze the effects of pictures with different fear levels on smoking cessation behavior. Two different questionnaires with pictures of two different levels of fear (high fear and low fear) were used. The questionnaire forms prepared online were delivered to the participants via social media platforms. In this way, 440 questionnaires were filled out by the participants. The results indicate that the effects of subjective norm and perceived behavioral control on intention are stronger when the pictures with high fear levels are shown compared to the pictures with low fear levels are shown.

Keywords:

Cigarette Consumption, Fear Level, Attitude, Subjective Norm, Perceived Behavioral Control,

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