Kapitalizmin Yeni/Yenilenen Akıl Oyunu: Küresel Şirketlerin Etiksel Ütopyaları

ÖzetBu çalışmada, kapitalizmin başlangıç evresinden şirket kapitalizmine evrilişi ve küreselşirketlerin “etiksel ütopyaları” kapsamında sosyal sorumluluk anlayışı ele alınmaktadır.Özellikle kapitalizmin, içinde yaşanılan dünyayı yaratıp, insan ilişkilerini düzenleyerek, insandoğası üzerinde nasıl hâkimiyet kurduğu ve aynı zamanda küresel şirketlerin gelecekte hiçbirşeyin kendilerini rahatsız etmeyeceği bir dünya düzeni kurmaya yönelik çabaları geçmiştengünümüze gelişim evreleriyle ortaya konulmuştur. Şirket kapitalizminin eylemleri yansıtmaşekli ve iki yönlü işleyişi yani hem etiksel şirket ideolojisinin yeniden üretilmesi hem demeta-etik ikilem olarak sosyal sorumluluk çalışmalarına yönlenilmesi sistem yaklaşımıylaiçeriklendirilip detaylı olarak incelenmektedir.Anahtar Kelimeler: Kapitalizm ve Şirket Kapitalizmi, Etiksel Ütopya, Sosyal Sorumluluk,Küresel Şirket Vatandaşlığı, Yumuşak Sistem Düşüncesi. AbstractIn this study, the social responsibility conception from the initial phases of capitalism toits evolution to the company capitalism and the “ethical utopias” of the companies are handledwith. Especially, how capitalism reigns over human nature by creating the word in whichhuman begins live, and by coordinating human relationships and at the same time, the strugglesof the global companies to create a world-system in which nothing else would disturb them aredisplayed from the past to our times with all of their development stages. The way the companycapitalism reflects actions and its running in two directions which mean the reproduction of theethical company ideology and also its concentration on the social responsibility activities as ameta-ethical dilemma are based on the system approach and are analyzed in detail.Keywords: Capitalism and Corporate Capitalism, Ethical Utopia, Social Responsibility,Global Corporate Citizenship, Soft System Thinking.

Anahtar Kelimeler:

Kapitalizm ve Şirket Kapitalizmi, Etiksel Ütopya, Sosyal Sorumluluk, Küresel Şirket Vatandaşlığı, Yumuşak Sistem Düşüncesi

New Renewed Mind Games of Capitalism: Ethical Utopia of Global Corporation

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