YENİ KURUMSAL MANTIKLARIN DOĞRUŞUNDA GİRİŞİMCİLİK ETKİSİ: STEVE JOBS'IN GÖRÜŞMESİNE İLİŞKİN BİR VAKA ÇALIŞMASI

Kurumsal değişim sürecinde girişimcilik etkisi, yaygın olarak kabul görmektedir. Kurumsal mantık yazını, kurumsal girişimcilik kavramı ve proto-kurum perspektiflerinin tümü, girişimcilerin kurumsal çevre üzerinde nasıl bir etkiye sahip olabileceğine dair açıklamalara sahiptir. Örgütlerin incelenmesinde tarihselci yaklaşımların önem kazanması ile (özellikle son zamanlarda kolektif bellek çalışmalarına ilgi başladıktan sonra) öz oluşum kavramı, değişim mekanizmalarını açıklamada önem kazanmıştır. Öz oluşum tanımı örgütsel çalışmalarda yaygın olarak kullanılmasına rağmen kavramsal olarak karmaşık yapısı genellikle göz ardı edilmektedir. Bu çalışma, kurumsal mantığın öz oluşum ile açıklanabilen bir fenomen olduğu, dolayısıyla bir sosyal çevre içindeki karmaşık etkileşimlerin değişimi ile tetiklendiği ve girişimcilere istenmeyen sonuçlar olsa bile yeni mantıkları kurumsallaştırma şansı verdiği fikrini paylaşmaktadır. “Steve Jobs'un Kayıp Röportajı” örnek vaka olarak, etkileşimleri aydınlatmak ve yeni kurumsal mantıkların ortaya çıkışının birleşik bir modelini önermek için seçilmiştir.

Anahtar Kelimeler:

Girişimcilik, Kurumsal Değişim, Kurumsal Mantık, Steve Jobs, Öz Oluşum

ENTREPRENEURSHIP EFFECT ON EMERGENCE OF NEW INSTITUTIONAL LOGICS: A CASE STUDY OF STEVE JOBS’ INTERVIEW

The effects of entrepreneurship are widely recognized in the process of institutional change. The institutional logics literature, institutional entrepreneurship concept and proto-institutions perspectives all have explanations about how entrepreneurs can have an effect on the institutional environment. After history become important in studying organizations – especially after the recent interest for collective memory has begun – the concept of emergence have gained importance on explaining the mechanisms of change. Although the concept of emergence is widely used in the organizational studies its definition and complex nature is commonly ignored. This study however share the notion that institutional logics are an emergent phenomenon thus complex interactions inside a social environment triggers change and gives chance to the entrepreneurs to institutionalize new logics even if they are unintended consequences. The case of “The Lost Interview of Steve Jobs” has been chosen to enlighten the interactions and to propose a unified model of the emergence of new institutional logics.

Keywords:

Emergence, Entrepreneurship, Institutional Change, Institutional Logics, Steve Jobs,

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