Vedat ACAR, Abdullah TANRISEVDİ

3218

PAKET TURLARDA TURİST DAVRANIŞLARININ İNCELENMESİ: İSTANBUL’U ZİYARET EDEN PAKİSTANLI TURİSTLER ÜZERİNDE NİTEL BİR ARAŞTIRMA

Bu araştırmada, 25-28 Ağustos 2016 tarihlerinde, İstanbul‟u ziyaret eden on bir Pakistanlı (erkek) turistin bir paket turda sergiledikleri turist davranışları (satın alma, pazarlık, bahşiş, etkileşim vb.) katılımlı gözlem tekniği kullanılarak incelenmiştir. Araştırmacılardan biri, söz konusu paket turda katılımlı gözlemci olarak yer almıştır. Turistlerin doğal davranışlarını daha iyi gözlemleyebilmek amacıyla, aynı zamanda profesyonel turist rehberi olan araştırmacı, Pakistanlı turistlere stajyer rehber olarak tanıtılmıştır. Katılımlı gözlemlerin değerlendirilmesinde, Acar (2018) tarafından geliştirilen katılımlı gözlem formundan yararlanılmıştır. Acar (2018), Pizam ve Sussmann (1995) tarafından geliştirilen “20 tipik turist davranışı” ölçeğinden faydalanarak ve sektör çalışanlarının görüşlerini de alarak bir katılımlı gözlem formu oluşturmuştur. Sonrasında araştırmacı, oluşturulan bu parametrelerin uygulanabilirliğini test etmek için 14 Temmuz- 2 Ağustos 2016 tarihlerinde Kuşadası‟nda on adet günübirlik tura katılmıştır. Yapılan pilot çalışmalar neticesinde, gözlemlenmesi mümkün olmayan maddeler, katılımlı gözlem formundan çıkarılmıştır. Daha sonra Belçika, İran, Hollanda, Almanya, Güney Kore, Japonya, Yunanistan ve Rusya‟dan gelerek Kuşadası, İstanbul, Antalya ve Kapadokya‟da gerçekleştirilen günübirlik turlara katılan ziyaretçilerin davranışları, 33 maddeden oluşan bu katılımlı gözlem formu çerçevesinde değerlendirilmiştir. Turistlerin rehberli turlardaki davranışlarını söz konusu katılımlı gözlem formu çerçevesinde değerlendirmeyi amaçlayan bu araştırma bulgularına göre, Pakistanlı turistlerin paket tur boyunca pazarlık etme eğiliminde oldukları, İngiliz çayı tüketme alışkanlıklarını ziyaret ettikleri yerlerde de sürdürmeye çalıştıkları, tur programı dışına çıkma yönünde davranışlar sergiledikleri, rehber tarafından belirtilen zaman planına yeterince riayet etmedikleri, bahşiş vermedikleri ve alışverişlerinde ağırlıklı olarak kıyafet ve lokum satın aldıkları gözlemlenmiştir.

INVESTIGATION OF TOURIST BEHAVIOURS IN PACKAGED TOURS: A QUALITATIVE RESEARCH ON PAKISTANI TOURISTS VISITING ISTANBUL

At this research, eleven (male) Pakistani tourists‟ package tour behaviours (shopping, bargaining, tipping, interacting and etc.), who visited Istanbul on 25-28 August 2016, was investigated by using the participant observation method. One of the researchers took part in the mentioned tour as a participant observer. The researcher, also a professional tour guide, was introduced to the tourist group as an intern with the purpose of observing their natural behaviours much better. The participant observation form developed by Acar (2018), was utilized when evaluating the observations. Acar (2018) developed the participant observation form in question by utilizing the scale of “twenty typical tourist behaviours” developed by Pizam and Sussmann (1995) and also taking some industry professionals‟ opinions. Then, the researcher took part in ten daily excursions in Kusadasi on 14 July- 02 August 2016 in order to test those parameters. As a result of the pilot studies, unobservable items are excluded from the participant observation form. Thereafter, the behaviours of the visitors who came from Belgium, Iran, The Netherlands, Germany, South Korea, Japan, Greece and Russia and joined in daily excursions in Kusadasi, Istanbul, Antalya and Cappadocia were evaluated within the context of the form, comprising of thirty three items. According to the results of this research aiming to investigate Pakistani tourists‟ behaviors in packaged tours within the frame of the participant observation form in question, it was observed that the Pakistani tourists had a tendency to bargain, to maintain drinking English tea habits where they visited, to get off the tour schedule, not to respect the timing stated by the tour guide enough, not to leave any tip and to purchase mostly clothes and Turkish Delight during their packaged tour.
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Manas Journal of Social Studies-Cover
  • ISSN: 1694-7215
  • Yayın Aralığı: Yılda 4 Sayı
  • Başlangıç: 2001
  • Yayıncı: KIRGIZİSTAN-TÜRKİYE MANAS ÜNİVERSİTESİ
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