2012

Kongre Delegeleri ile Yerli Turizm İşletmecilerinin Bakış Açısından İstanbul ve Rakip Şehirlerin Kongre Turizmine İlişkin Rekabet Güçlerinin Karşılaştırılması

İstanbul 2010 yılından bu yana kongre turizminde genel dünya sıralamasında ilk 10’daki yerini korurken 500 ve üstü delegeli kongreler sıralamasında dünya birinciliğini 2011 yılından beri sürdürmektedir. ICCA (Uluslararası Kongre ve Konvansiyonlar Derneği) tarafından yayınlanan 2010 yılı uluslararası kongre istatistiklerinde 109 kongre ile dünya sıralamasında 7. sırada yer alırken, 2011 yılı istatistiklerinde 113 kongre sayısına ulaşan İstanbul Dünya 9.’su olmuştur. 2012 yılında da 9. sıradaki yerini korumakla birlikte 15 kongre artışı ile seneyi 128 kongreyle kapatmıştır. 2013 yılında ise 146 kongre ile Dünyada 8. Avrupa’da ise 7. sırada yer almıştır.İstanbul’un bu bağlamda son on yıl içinde geldiği nokta çok önemli olup kongre turizminde ICCA verilerine göre üst sıralarda yer alan Berlin, Paris, Viyana, Barselona, Singapur gibi şehirler ile rekabet edebilir duruma gelmiştir. Kongre turizminin şehirlere sağladığı fayda yadsınamaz. İstanbul’un kongre turizminde daha iyi bir noktaya gelebilmesi için kongre delegelerinin ve İstanbul’daki yerli işletmecilerin İstanbul’un ve rakip kongre şehirlerinin genel durumu ile ilgili algılarını bilmek önemlidir. İstanbul’a kongre amaçlı gelen turistlerin ve yerli işletmecilerin İstanbul algılarının bilinmesi ile başta turizm işletmeleri olmak üzere, kongre turizmi alanında çalışan yerel ve kamu kuruşları da İstanbul’un eksiklerini daha somut verilerle görebileceklerdir. Araştırma sonucunda kongre delegelerinin İstanbul’un rekabet gücünü yerli işletmecilere oranla daha yüksek buldukları görülmüştür. İstanbul’un rekabet gücünü düşük bulan yerli turizm işletmecileri Viyana, Barselona ve Paris’in rekabet gücünü delegelere göre daha yüksek bulmuşlardır. İstatistiksel olarak göze çarpan tek fark, Berlin-İstanbul kıyaslamasına ait verilerdir; delegeler, Berlin destinasyonuna sadece iki kriterde işletmecilerden daha yüksek puan vermiş, buna karşın işletmeciler diğer tüm kriterlerde Berlin şehrini daha güçlü bulmuşlardır. Tüm bu bilgiler ışığında yerli işletmecilerin, yerli ve yabancı kongre delegelerine göre İstanbul’a karşı bir önyargılarının olduğu buna karşı kongre delegelerinin İstanbul’un rekabet gücünü yüksek; diğer rakip şehirlerin rekabet güçlerini yerli turizm işletmecilerinden daha düşük buldukları söylenebilir.

Comparison of Competition Powers of İstanbul and Competitor Cities Concerning Convention Tourism According to Perspective of Convention Delegates and Local Tourism Operators

Istanbul, while maintaining its place in the top 10 in the world ranking of congress tourism since 2010, and over 500 delegates to the congress continues in the ranking since the world championship in 2011. 109 Congress ranks 7th in the world ranking in the international congress statistics 2010 published by ICCA (International Congress and Convention Association), the year 2011 was the Istanbul World 9th reaching the number of 113 congressional statistics. In 2012 it maintained its place in the ranks 9th, at the same time realized 128 convention in the year increasing the number of congress 15. While performing 146 congress in 2013 was ranked the 8th in the world and the 7th in Europe. Point reached in this regard over the past decade in Istanbul is very important, so it can compete with cities like Berlin, Paris, Vienna, Barcelona, Singapore located in top spots in congress tourism according to the ICCA data has become the case. The benefits of convention tourism to the cities is undeniable. In order to come to a better spot in congress tourism in İstanbul it is important to know the perceptions of convention delegates and local operartors in İstanbul regarding general situation of Istanbul and competing convention cities. Especially tourism businesses, local and public institutions working in the field of conference tourism will be able to see the shortcomings of Istanbul with more concrete data through knowledge of Istanbul perception of tourists coming to Istanbul for the conference and local operators. At research result, the congress delegates find İstanbul's competition power higher than in domestic enterprises has been observed.Local tourism operators have found low competition power of Istanbul, notwithstanding, they have found the competition power of Vienna, Barcelona and Paris is higher than delegates. The only noticeable difference statistically, are the data of the Berlin-Istanbul comparison; delegates just gave higher scores in two criteria in Berlin destination than operators, against it operators have found stronger the city of Berlin in all other criteria. In the light of all of this information can be said that indigenous operators prejudice against Istanbul according to domestic and international congress delegates, against it the delegates of the congress found Istanbul's competition power high, the competition power of the other competing cities is lower than indigenous tourism operators.

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