Bahri Baran Kocak, Ozlem Atalik

THE USE OF ROSSITER PERCY GRID (RPG) IN ONLINE AIRLINE ADVERTISING: SAMPLE OF ANADOLUJET AIRLINES

THE USE OF ROSSITER PERCY GRID (RPG) IN ONLINE AIRLINE ADVERTISING: SAMPLE OF ANADOLUJET AIRLINES

Journal of Management Marketing and Logistics

2015-Cilt: 2 - Sayı: 3

1-1

Pazarlama, marka, reklam

Marketing, brand, advertising, Rossiter Percy Grid, social network

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