Seda ARSLAN, Ozlem Atalik

FACTORS THAT AFFECT THE E-LOYALTY FOR AIRLINE COMPANIES’ PAGES ON SOCIAL MEDIA SITES

FACTORS THAT AFFECT THE E-LOYALTY FOR AIRLINE COMPANIES’ PAGES ON SOCIAL MEDIA SITES

Journal of Management Marketing and Logistics

2015-Cilt: 2 - Sayı: 3

1-1

Pazarlama, marka, reklam

Airline industry, airline company, social media sites, e-loyalty, Turkey

4925