Kuan-Chung Huang, Ming-Yu Tseng

Spor için metaforlarda yenilginin yaratıcı kullanımı: Çince yazılan NBA haber başlıklarının incelenmesi

Birçok çalışma haberlerdeki metaforları araştırmış; ancak, yalnızca bunlardan birkaçı özellikle manşetlere odaklanmıştır. Bu makale, Çince yazılmış 133 NBA haber başlığından toplanan metaforları araştırarak, içlerindeki yaratıcılığı analiz etmek için yazılmıştır. Kavramsal Metafor Teorisi, kavramsal ad aktarması da dahil olmak üzere, yaratıcı dilbilimsel metaforları ve bunların NBA ekiplerinin farklı tercüme edilmiş isimlerine ve onlarla ilişkili belirli fiillere dayanan ilgili kavramsal eşleşmeleri tartışmak için benimsenmiştir. Karıştırma Teorisi, ilgili ekiplerin isimleriyle mecazi yaratıcılık sürecini daha fazla açıklamak için kullanılmıştır. Metaforik yaratıcılık sürecine gelince, kazanan, kaybeden veya her ikisinin isimlerini içeren yenilik elde etmenin üç yolu ortaya çıkar. Ayrıca, veriler ülkelerin sınırlarını aştığı için, İngilizce konuşulan bir ülkede gerçekleşen bir spor etkinliği Çince raporlanarak yaratıcılık sağlanır ve genişletilir.

The creative use of DEFEAT IS CONTROL in metaphors for sport: A study of NBA news headlines written in Chinese

Many studies investigated metaphors in news; however, few of them focused specifically on headlines. Byinvestigating metaphors in 133 collected NBA news headlines written in Chinese, this paper analyzes the creativityin them. Conceptual Metaphor Theory, including conceptual metonymy, is adopted to discuss creative linguisticmetaphors and their corresponding conceptual mappings based on diverse translated names of NBA teams and onspecific verbs associated with them. Blending Theory is exploited to further account for the process ofmetaphorical creativity with the names of the teams being involved. As a whole, the findings show that the conceptof defeat is creatively utilized as it is physically and/or socially constructed with the co-use of translated NBAteam names and the associated verbs in Chinese. As for the process of the metaphorical creativity, three ways ofachieving novelty is revealed, involving the names of the winner, the loser, or both of them respectively.Furthermore, because the data transcends the boundaries of countries, creativity is afforded and extended byreporting in Chinese a sport event taking place in an English-speaking country

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