TEKNOLOJİ GİRİŞİMİ SÜREÇ YÖNETİMİNDE YENİ BIR YAKLAŞIM: YALIN GİRİŞİM METODOLOJİSİNİN İNCELENMESİ

Küresel ölçekte dijital dönüşümün birçok sektörde iş yapma şeklini yıkıcı biçimde değiştirdiği globalleşen dünyada yenilikçi teknoloji girişimleri sınırötesi pazarlara kolay girebilmesi özelliğiyle milletlerin ulusal ekonomik kalkınmasında önemli bir unsur olarak öne çıkmaktadır. Tüketici davranışının sürekli olarak evrildiği, teknloloji adaptasyon süresinin sürekli olarak kısaldığı 21. yüzyıl dünyasında teknoloji girişimlerinin doğru yönetilmesi kritik önemdedir. Ancak yeni teknoloji girişimlerinde başarısızlık oranı çok yüksek seviyededir. Bu çalışmada teknoloji girişimlerinin ticari başarısı için yeni bir metodolojik yaklaşım olan Yalın Yaklaşım, literatürdeki karşılığı ve temel prensipleriyle beraber incelenmiş, endüstriden örnekler getirilmiş ve Yalın Yaklaşıma, yeni trendler ışığında yeni öneriler getirilmiştir.

A NEW APPROACH IN TECHNOLOGY ENTERPRISE PROCESS MANAGEMENT: EXAMINATION OF LEAN ENTERPRISE METHODOLOGY

In a world where digital transformation radically changes the existing business models in many sectorsglobally, innovative technology start-ups have critical importance for economic development of nations.In the 21st century where consumer behavior is constantly changing and time to adopt new technologiesis shrinking, it's of critical importance to manage technology startups properly. However, failure rate fornew startups are still very high. This paper examines the new methodology called Lean Startup - whichaims at reducing the failure rates in new startup ventures - with it's link to academic literature, it's mainprinciples together with examples from the industry. Finally, some propositions are made for LeanStartup in the light of new trends.

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