Çalışanların İş Yerlerindeki Çevreci Davranışları İle Yeşil İş Yeri İklimi Algıları İlişkisinde Algılanan Tüketici Etkinliğinin Düzenleyiciliği

Amaç – Bu çalışmanın amacı, çalışanların iş yerlerinde gerçekleştirdikleri çevre dostu davranışlar ile yeşil iş yeri iklimi algıları arasındaki ilişkide algılanan tüketici etkinliğinin düzenleyici rolünün incelenmesidir. Yöntem – Çalışma kapsamında yeşil iş yeri iklimi algısının çevreci davranışlara etkisi ile bu ilişkide algılanan tüketici etkinliğinin düzenleyici rolünü ele alan bir model geliştirilerek, elde edilen veriler doğrultusunda modelin anlamlılığı ve geçerliliği ele alınmıştır. Çalışmada, 23 ildeki 412 kamu ve özel sektör çalışanından çevrim içi anket yöntemi aracılığıyla veri elde edilmiştir. Oluşturulan modelin geçerliliğinin ölçülmesi amacıyla AMOS programı aracılığıyla doğrulayıcı faktör analizi gerçekleştirilmiştir. Elde edilen veriler ışığında; yeşil iş yeri iklimi algısının çevreci davranışlara olumlu etkisinin incelenmesinde SPSS programı aracılığıyla basit doğrusal regresyon analizinden, bahse konu ilişkide algılanan tüketici etkinliğinin düzenleyici rolünün incelenmesinde ise düzenleyici değişken içeren regresyon analizinden faydalanılmıştır. Bulgular – Araştırma sonucunda, çalışanların yeşil iş yeri iklimi algılarının iş yerlerinde sergiledikleri çevre dostu davranışlar üzerinde olumlu ve anlamlı bir etkide bulunduğu görülmüştür. Algılanan tüketici etkinliği faktörü ise bu ilişkide düzenleyici bir rol üstlenmektedir. Tartışma – Elde edilen sonuçlar ışığında, yeşil iş yeri iklimi algısının çevreci davranışları olumlu yönde etkilemesi nedeniyle işletme yöneticilerinin tasarruf veya geri dönüşüm gibi çevre dostu faaliyetleri desteklediklerini ve çalışma ortamlarını buna uygun düzenlediklerini çalışanlara etkin bir dille aktarabilmelerinin önem arz ettiği, birim yöneticilerinin çevre dostu davranışlarda bulunmakla ilgili liderlik rolünü üstlenmeleri gerektiği ortaya koyulmuştur. Bunun yanı sıra; işletme birimlerinin çevre dostu davranışlarının sonuçlarından diğer çalışanların haberdar edilmesi amacıyla kurum içi iletişimin arttırılması gerektiği, böylece sosyal normun etkisinin kuvvetlendirilebileceği düşünülmektedir. Bireylerin çalışma ortamlarında da tüketici rollerini sürdürdükleri dikkate alındığında işletme tarafından çalışanlara yönlendirilecek teşvik edici mesajlar ve faaliyetlerde tüketici etkinliğinin vurgulanmasının ve çevreci davranışlar hususunda bireysel hedefler koyulmasının da algılanan tüketici etkinliği kavramının etkisini artırabileceği sonucuna varılmıştır.

The Moderator Effect of the Perceived Consumer Effectiveness on Relationship Between Employees’ Pro-Environmental Behavior in Workplaces and Perception of Green Workplace Climate

Purpose – The purpose of this study is to examine the moderator role of perceived consumer effectiveness in the relationship between employees’ pro-environmental behavior in workplaces and their perception of green workplace climate. Design/Methodology/Approach – In scope of this work, a model has been introduced which addressed the positive effect of green work climate toward proenvironmental behaviors in workplace and the moderator effect of perceived consumer effectiveness to this relationship. In line with the data obtained, the significance and validity of this model were discussed. In this study, data was obtained from 412 employees in 23 provinces employed in public and private sectors. Simple Linear Regression Analysis was used through SPSS program to examine the effect of green workplace climate factor on pro-environmental behavior. Regression analysis including moderator variable was used to analyse the moderator role of perceived consumer effectiveness in the said relationship. Confirmatory Factor Analysis was carried out using the AMOS program in order to measure the validity of the research model. Findings – As a result of this research, it was seen that employees' perceptions of green workplace climate had a positive and significant effect on their environmentally friendly behavior in workplaces. The perceived consumer effectiveness factor plays a moderator role in this relationship. Discussion – According to obtained results, it is important that business managers should support pro-environmental behaviors such as conservation or recycling and that they should be able to effectively communicate with employees that they have designed their work environment accordingly, as the perception of green workplace climate positively affects pro-environmental behaviors. It is thought that business managers should assume the leadership role and the influence of the social norm can be strengthened by increasing the communication between the units regarding their pro-environmental behaviors’ results. Considering that employees also maintain their consumer roles in work environments, it was concluded that emphasizing consumer effectiveness in proenvironmental behaviors and encouraging messages to be directed to employees by the enterprise and setting individual goals regarding environmental behavior may increase the effect of the perceived consumer effectiveness concept.

PDF

___

Afsar, B., Maqsoom, A., Shahjehan, A., Afridi, S. A., Nawaz, A., & Fazliani, H. (2020). Responsible leadership and employee's proenvironmental behavior: The role of organizational commitment, green shared vision, and internal environmental locus of control. Corporate Social Responsibility and Environmental Management, 27(1), 297-312.
Banwo, A. O., & Du, J. (2019). Workplace pro-environmental behaviors in small and medium-sized enterprises: an employee level analysis. Journal of Global Entrepreneurship Resarch, 9(1), 1-20.
Blok, V., Wesselink, R., Studynka, O., & Kemp, R. (2015). Encouraging sustainability in the workplace: a survey on the pro-environmental behaviour of university employees. Journal of Cleaner Production, 106, 55-67.
Buerke, A., Straatmann, T., Lin-Hi, N., & Müller, K. (2017). Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior. Review of Managerial Science, 11(4), 959-991.
Currás‐Pérez, R., Dolz-Dolz, C., Miquel-Romero, M. J., & Sánchez‐García, I. (2018). How social, environmental and economic CSR affects consumer-perceived value: Does perceived consumer effectiveness make a difference? Corporate Social Responsibility and Environmental Management, 25(5), 733-747.
Donaldson, S. I., Ensher, E. A., & Grant-Vallone, E. J. (2000). Longitudinal examination of mentroing relationships on organizational commitment and citizenship behavior. Journal of Career Development, 26(4), 233-249.
Dumont, J., Shen, J., & Deng, X. (2017). Effects of green HRM practices on employee workplace green behavior: The role of psychological green climate and employee green values. Human Resource Management, 56(4), 613-627.
Farrow, K., Grolleau, G., & Ibanez, L. (2017). Social norms and pro-environmental behavior: A review of the evidence. Ecological Economics, 140, 1-13.
George, D., & Mallery, P. (2010). SPSS for Windows tep by step. A simple study guide and reference. Boston: Pearson Education, Inc.
Heo, J., & Muralidharan, S. (2019). What triggers young millenials to purchase eco-friendly products?: The interrelationships among knowledge, perceived consumer effectiveness, and environmental concern. Journal of Marketing Communications, 25(4), 421-437.
Hicklenton, C., & Hine, D. W. (2019). Can work climate foster pro-environmental behavior inside and outside of the workplace? . PloS One, 14(10), e0223774.
Higueras-Castillo, E., Liébana-Cabanillas, F. J., Muñoz-Leiva, F., & I. García-Maroto, I. (2019). Evaluating consumer attitudes toward electromobility and the moderaitng effect of perceived consumer effectiveness. Journal of Retailing and Consumer Services, 51, 387-398.
Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behavior: A meta-analysis. Journal of Environmental Education, 18(2), 1-8.
Hooper, D., Coughlan, J., & Mullen, M. (2008). Evaluating model fit: a synthesis of the structural equation modelling literature. 7th European Conference on Research Methodology for Business and Management Studies, Academic Publishing Limited Reading, 195-200.
Kang, J., Liu, C., & Kim, S. H. (2013). Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance. International Journal of Consumer Studies, 37(4), 442-452.
Karagöz, Y., & Ağbektaş, A. (2016). Yapısal Eşitlik Modellemesi ile Yaşam Memnuniyeti Ölçeğinin Geliştirilmesi. Bartın Üniversitesi İ.İ.B.F Dergisi, 7(13), 274-290.
Kayacan, B., & Gültekin, Y. S. (2012). Yapısal Eşitlik Modellemesinin (YEM) Ormancılıkta Sosyo-Ekonomik Sorunların Çözümlenmesinde Kullanımı. Ormancılıkta Sosyo-Ekonomik Sorunlar Kongresi, İstanbul Üniversitesi Orman Fakültesi, 18-20.
Kılıç, S. (2016). Cronbach'ın Alfa Güvenilirlik Katsayısı. Journal of Mood Disorders, 6(1), 47-48.
Kim, Y. (2011). Understanding green purchase: The influence of collectivism, personal values and environmental attitudes and the moderating effect of perceived consumer effectiveness. Seoul Journal of Business, 17(1), 65-92.
Kollmuss, A., & Agyeman, J. (2002). Ming the gap: why do people act environmentally and what are the barriers to pro-environmental behavior ? Environmental Education Research, 8(3), 239-260.
Lamm, E., Tosti-Kharas, J., & Williams, E. G. (2013). Read this article, but don't print it: Organizational citizenship behavior toward the environment. Group & Organization Management, 38(2), 163-197.
Lee, J. A., & Holden, S. J. (1999). Understanding the determinants of environmentally conscious behavior. Psychology & Marketing, 16(5), 373-392.
Lee, Y. J., Haley, E., & Yang, K. (2019). The role of organizational perception, perceived consumer effectiveness and self-efficacy in recycling advocacy advertising effectiveness. Environmental Communication, 13(2), 239-254.
Lin, H. Y., & Hsu, M. H. (2015). Using social cognitive theory to investigate green consumer behavior. Business Strategy and the Environment, 24(5), 326-343.
Lord, K. R., & Putrevu, S. (1998). Acceptance of recycling appeals: The moderating role of perceived consumer effectiveness. Journal of Marketing Management, 14(6), 581-590.
McDonald, F. V. (2014). Developing an Integrated Conceptual Framework of pro-environmental behavior in the workplace through synthesis of the current literature. Administrative Sciences, 4(3), 276-303.
Nguyen, H. V., Nguyen, C. H., & Hoang, T. T. (2019). Green consumption: Closing the intention-behavior gap. Sustainable Development, 27(1), 118-129.
Norton, T. A., Parker, S. L., Zacher, H., & Ashkanasy, N. M. (2015). Employee green behavior: A theoretical framework, multilevel review, and the future research agenda. Organization & Environment, 28(1), 103- 125.
Norton, T. A., Zacher, H., & Ashkanasy, N. M. (2014). Organisational sustainability policies and employee green behaviour: The mediating role of work climate perceptions. Journal of Environmental Psychology, 38, 49-54.
Norton, T. A., Zacher, H., Parker, S. L., & Ashkanasy, N. M. (2017). Bridging the gap between green behavioral intentions and employee green behavior: The role of green psychological climate. Journal of Organizational Behavior, 38(7), 996-1015.
Ones, D. S., & Dilchert, S. (2012). Environmental sustainability at work: A call to action. Industrial and Organizational Psychology, 5(4), 444-466.
Paillé, P., & Meija-Morelos, J. H. (2019). Organisational support is not always enough to encourage employee environmental performance. The moderating role of exchange ideology. Journal of Cleaner Production, 220, 1061-1070.
Paillé, P., & Raineri, N. (2015). Linking perceived corporate environmental policies and employees ecoinitiatives: The influence of perceived organizational support and psychological contract breach. Journal of Business Research, 68(11), 2404-2411.
Rashid, N. R., & Wahid, N. H. (2012). Positive spillover of pro-environmental behavior phenomenon: The influence of organizational and family factors. International Proceedings of Economics Development and Research, 56, 79.
Raykov, T., & Marcoulides, G. A. (2006). On multilevel model reliability estimation from the perspective of structural equation modeling. Structural Equation Modeling, 13(1), 130-141.
Saifulina, N., & Carballo-Penela, A. (2017). Promoting sustainable development at an organizational level: An analysis of the drivers of workplace environmentally friendly behaviour of employees. Sustainable Development, 25(4), 299-310.
Sandalcı, U., & Tuncer, G. (2019). Obezite Vergisinin Kabul Edilebilirliğine İlişkin Yapısal Eşitlik Modeli Analizi. Journal of Turkish Court of Accounts, 113, 71-102.
Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309-317.
Straughan, R. D., & Roberts, J. A. (1999). Environmental segmentation alternatives: a look at green consumer behavior in the new millenium. Journal of Consumer Marketing, 16(6), 558-575.
Su, L., & Swanson, S. R. (2019). Perceived corporate social responsibility's impact on the well-being and supportive green behaviors of hotel employees: The mediating role of the employee-corporate relationship. Tourism Management, 72, 437-450.
Sümer, N. (2000). Yapısal Eşitlik Modelleri: Temel Kavramlar ve Örnek Uygulamalar. Türk Psikoloji Yazıları, 3(6), 49-74.
Ucci, M. (2010). Sustainable buildings, pro-environmental behaviour and building occupants: A challenge or an opportunity ? Journal of Retail & Leisure Property, 9(3), 175-178.
Wesselink, R., Blok, V., & Ringersma, J. (2017). Pro-environmental behaviour in the workplace and the role of amangers and organisation. Journal of Cleaner Production, 168, 1679-1687.