The use of augmented reality in marketing courses

The development of the new technological changes in mobile communications and through the use of the internet as mobile, create new communication channels. According to development technology, teaching methods and materials are also changed and improved. Developments in communication technology firstly affect the educational technology through distance learning activities also using mobile tools in education provided the new possibilities. Internet usage with Mobil devices provide the distance learning have been moved to the mobile environment. Mobil education term can be described when using mobile communication tools in educational activities. And the newest mobile learning trend can be described as augmented learning. The study was designed as a theoretical work. The relevant literature has been examined for this purpose. The fact that there is not much work on the use of the augmented reality in marketing courses in the related literature shows the importance of working. It is aimed that the study will be guided by the academicians working on this field.

Keywords:

Augmented Reality, Marketing courses education,

PDF

___

Adkins, S. (2015). The 2014-2019 Worldwide Mobile Learning Market http://www.ambientinsight.com/Resources/Documents/AmbientInsight-2014- 2019-Worldwide-Mobile-Learning-Market-Executive-Overview.pdf
Allred, C. R., & Swenson, M. J. (2006). Using Technology To Increase Student Preparation For And Participation İn Marketing Courses: The Random Selector Model. Marketing Education Review, 16(1), 15-21.
Arvanitis, T.N., Petrou, A., Knight, J. F., Savas, S., Sotiriou, S., Gargalakos, M., & Gialouri, E. (2007). Human factors and qualitative pedagogical evaluation of a mobile augmented reality system for science education used by learners with physical disabilities. Personal and Ubiquitous Computing, 13(3), 243–250.
Arslan, A., Elibol, M. Analysis of educational augmented reality applications: The case of Android operating system (2015), International Journal of Human Sciences, 12(2), 1792-1817.
Balak, M. V., Kısa. M., (2017). Akıllı Telefonlu Arttırılmış Gerçeklik Teknolojisinin Teknik Resim Eğitiminde Kullanılması. Harran Üniversitesi Mühendislik Dergisi, 1(2).
Brooks, B. W., Burson, T. E., & Rudd, D. V. (2006). Addressing Current Research Gaps and Directions in Educational Marketing Simulations. Journal for Advancement of Marketing Education, 9, 43-49.
Brown, R. E. (2001). The Process of Community-Building In Distance Learning Classes. Journal of Asynchronous Learning Networks, 5(2), 18-35.
Brown, P. (2015). How to Transform Your Classroom With Augmented Reality, https://www.edsurge.com/news/2015-11-02-how-to-transform-your-classroom- with-augmented-reality
Bozkurt, A. (2015). “Kitlesel Açık Çevrimiçi Dersler (Massive Open Online Courses, MOOCs) ve Sayısal Bilgi Çağında Yaşamboyu Öğrenme Fırsatı” AUAd 2015, Cilt 1, Sayı 1, 56-81
Burgstahler, S. (2001). Real Connections: Making Distance Learning Accessible to Everyone.
Cadavieco J.F., Goulão M., Costales A. (2012) Using Augmented Reality and m-learning to optimize students performance in Higher Education (2012). Procedia - Social and Behavioral Sciences 46 2970 – 2977
Çakır, R., Solak, E., & Tan, S. S. (2016). Artirilmiş Gerçeklik Teknolojisi İle İngilizce Kelime Öğretiminin Öğrenci Performansina Etkisi. Gazi Eğitim Bilimleri Dergisi, 1(1).
Cuendet, S., Bonnard, Q., Do-Lenh, S., & Dillenbourg, P. (2013). Designing augmented reality for the classroom. Computers & Education, 68, 557-569.
Fonseca, D., Villagrasa, S., Martí, N., Redodo, E. Sánchez A. (2013) Visualization methods in architecture education using 3D virtual models and augmented reality in mobile and social networks
FitzGerald, E., Ferguson, R., Adams, A., Gaved, M., Mor, Y., and Thomas, R. (2013). Augmented Reality and Mobile Learning: The State of The Art. International Journal of Mobile and Blended Learning, 5(4), 43-58.
Galusha, J. M. (1998). Barriers to Learning in Distance Education.
Haag, J. (2013).Using Augmented Reality for Contextual Mobile Learning http://www.learningsolutionsmag.com/articles/1310/using-augmented-reality- for-contextual-mobile-learning
İbili, E., & Şahin, S. (2015). Software Design and Development of an Interactive 3D Geometry Book Using Augmented Reality:ARGE3D. Afyon Kocatepe Üniversitesi Fen Ve Mühendislik Bilimleri Dergisi, 13 (1), 1-8. DOI: 10.5578/fmbd.6213.
Levin, M. A., & Davis, D. F. (2007). Virtual “Third Places” and Experiential Learning: A Case Study of Blogging in a Marketing Promotions Course. Journal for Advancement of Marketing Education, 10(1), 18-26.
Luckin, R. and Stanton Fraser, D. (2011). Limitless or Pointless? An Evaluation of Augmented Reality Technology in The School and Home. International Journal of Technology Enhanced Learning 3(5): 510-524.
Keegan, D. (1996). Foundations of distance education. Psychology Press.
Kemp, S. (2016). Digital in 2016 http://wearesocial.com/special-reports/digital-in-2016
Kerka, S. (1996). Distance Learning, the Internet, and the World Wide Web. ERIC Digest.
Koşan, L. (2014). Muhasebe Eğitiminde Artırılmış Gerçeklik Uygulamaları. Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18(2).
Kukulska-Hulme, A. (2005). Mobile learning: A Handbook for Educators and Trainers. Psychology Press.
Küçük, S., Yilmaz, R., & Göktas, Y. (2014). Augmented reality for learning English: achievement, attitude and cognitive load levels of students. Egitim ve Bilim, 39(176).
Küçük, S., Kapakin, S., Göktaş, Y. (2015). Tıp Fakültesi Öğrencilerinin Mobil Artırılmış Gerçeklikle Anatomi Öğrenimine Yönelik Görüşleri. Journal of Higher Education & Science/Yüksekögretim ve Bilim Dergisi, 5(3).
Martin-Gutierrez, J., Guinters, E., & Perez-Lopez, D. (2012). Improving strategy of self-learning in engineering: laboratories with augmented reality. Procedia- Social and Behavioral Sciences, 51, 832-839
Phipps, R., & Merisotis, J. (1999). What's the difference? A review of contemporary research on the effectiveness of distance learning in higher education.
Salmi H., Kaasinen A., Kallunki, V. (2012). Towards an Open Learning Environment via Augmented Reality (AR): visualising the invisible in science centres and schools for teacher education Procedia - Social and Behavioral Sciences 45 (2012) 284 – 295.
Sharples, M., Taylor, J., & Vavoula, G. (2005, October). Towards a Theory of Mobile Learning. In Proceedings of mLearn (Vol. 1, No. 1, pp. 1-9).
Specht, M., Ternier, S., and Greller, W. (2011). Dimensions of Mobile Augmented Reality for Learning: a First Inventory.
Taşkıran, A., Koral, E., & Bozkurt, A. (2015). Artırılmış Gerçeklik Uygulamasının Yabancı Dil Öğretiminde Kullanılması. Akademik Bilişim Kongresi.
Traxler, J. (2009). Current state of mobile learning, Mobile Learning, Transforming the Delivery of Education and Training Edited by Mohammed Ally, AU Press
Virvou, M. & Alepis, E. (2005). Mobile educational features in authoring tools for personalised tutoring. Computers & Education, 44, 1, 53–68.
Winters, N. (2007). What is mobile learning. Big issues in mobile learning, 7-11.
http://www.washington.edu/teaching/teaching-resources/engaging-students-in-learning/flipping-the-classroom/