Özgürol ÖZTÜRK

Kadınlara yönelik e-ticaret platformlarında kullanıcı deneyimi: Türkiye örneği

E-Ticaret platformları, insan-bilgisayar etkileşiminin hızlı büyüyen alan-larından biridir. Artan sayıda platform ve etkileşim fırsatlarıyla E-ticaret plat-formları günlük yaşamımızda önemli bir yer tutuyor. Geleneksel ticarette olduğu gibi, e-ticaret platformları da hedef müşterilerinin ihtiyaçlarına göre oluşturulmaktadır. Kitlesel kullanım için faarklı platformlar var, ancak çeşit-li kullanıcı grupları için özel platformlar da var. Türkiye’de belirli cinsiyetlere adanmış bu tür platformlar oldukça popülerdir, ancak yine de kullanıcıların çoğu toplu e-ticaret platformlarını tercih etmektedir. Bu projede; Bir öğe satın alırken arama sürecinde cinsiyetlerin farklı ihtiyaçlarını anlamak için, platform-lardan bağımsız olarak cinsiyetlerin e-ticaret kullanımı araştırıldı.

User experience of e-commerce platforms for women: Turkish Case

E-Commerce platforms are one of the rapid growing fields of human-computer interaction. With increasing numbers of plat-forms and interaction opportunities, E-commerce platforms has a major place in our daily life. As in traditional commerce, e-com-merce platforms are also built up according to the needs of their target customers. There are various platforms for the mass but there are also specific platforms for diverse user groups. In Tur-key, these kinds of platforms that are dedicated specific genders are quite popular but still the majority of the users prefer mass e-commerce platforms. In this project, the differences between; e-commerce usage of genders regardless of platforms were in-vestigated in order to understand the different needs of genders during search process while purchasing an item.

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