ALTERNATİF DİASPORANIN SOSYAL MEDYA İLETİŞİMİ: “NEW WAVE IN BERLIN” FACEBOOK GRUBU ÖRNEĞİ

Türkiye’den Almanya’ya yönelik olarak 20. yüzyılın ikinci yarısında ekonomik kaygılarla başlayan göç süreci, bugün genç ve yüksek eğitimli kesimle birlikte yeni bir boyuta taşınmıştır. Kendilerini “alternatif diaspora” olarak tanımlayan günümüz göçmenlerinin dayanışma platformları da kahvehane, dernek ve birliklerden dijital mecralara kaymaya başlamıştır. Yeni iletişim teknolojilerindeki gelişmelerle birlikte, göçmenlik deneyimi ve onların oluşturdukları sosyal ağların niteliği de dönüşüme uğramıştır. Bu çerçevede çalışmada, Türkiye’den Almanya’nın Berlin kentine göç edenlerin kurmuş olduğu New Wave in Berlin (Berlin’de Yeni Dalga) isimli Facebook grubu bu dönüşümü incelemek amacıyla nicel (içerik analizi) ve nitel (yarı yapılandırılmış görüşme) yöntemleri birlikte kullanılarak ele alınmıştır. Çalışmanın amacı yeni nesil göçmenlerin araştırmaya konu Facebook grubu özelinde sosyal medyayı kullanma motivasyonlarını ortaya koymaktır. Sonuç olarak kullanıcıların grubu pragmatik ihtiyaçlar, bürokratik ihtiyaçlar, kültürel ve akademik ihtiyaçlar, karşılıksız yardım, sosyal yaşam çerçevesinde toplanan ihtiyaçlarına cevap vermek amacıyla kullandıkları ortaya çıkmıştır. Görüşmelerden ortaya çıkan sonuç ise, pragmatik ihtiyaçlarının yanında, söz konusu grupların benzer sorunlar yaşayan göçmenler arasında deneyim aktarımı sağladığı, bir topluluğun parçası olma ve ortaklık duygusu yarattığı ve kullanıcılara ağ oluşturma (networking) şansı verdiğidir.

Anahtar Kelimeler:

Sosyal medya, Göç, Berlin, Facebook

SOCIAL MEDIA COMMUNICATION OF THE ALTERNATIVE DIASPORA: THE CASE OF “NEW WAVE IN BERLIN” FACEBOOK GROUP

Today, the migration process that began with economic concerns in the second half of the 21st century from Turkey to Germany, moved to a new dimension with the inclusion of young and well-educated migrants. The solidarity platforms of today's migrants, who define themselves as alternative diaspora, have shifted from coffee houses, associations and unions to digital channels. Together with the developments in new communication technologies, the migration experience and the nature of the social networks they have created have been transformed. With the intent of discussing this transformation, the Facebook group entitled “New Wave in Berlin” was chosen as a case study and examined with quantitative (content analysis) and qualitative (semi-structured interview) methods. The aim of the study is to reveal the motivations of new generation migrants to use social media in terms of the chosen Facebook group. As a result, it has been found out that the users utilize the Facebook group to meet their pragmatic, cultural, academic, social needs and to offer complimentary help. The result of the interviews is that besides the pragmatic needs, these groups provide experience transfer among migrants who have similar problems, create a sense of being a part of a community and a partnership, and give users the opportunity of networking

Keywords:

Social Media, Migration, Berlin, Facebook,

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