Uluslar arası pazarlama stratejilerinin ihracat performansı üzerine etkisi

Çalısmanın amacı, uluslar arası pazarlama stratejilerinin, yabancı pazara yönelik benzerlik algısının ve pazardaki rekabetçi avantaj kaynağının ihracat performansı üzerine etkilerini incelemektir. Ayrıca firma büyüklüğü ve yası değiskenlernin etkisi de incelenecektir. Arastırma örneklemi Güneydoğu İhracatçılar Birliğine kayıtlı Gaziantep ilinde faaliyet gösteren ihracatçı isletmelerdir. Örnekleme yöntemi olarak belirli bir olasılık hesabına dayanmayan kolayda örnekleme yöntemi kullanılmıstır. Verilerin toplanmasında anket yönteminden yararlanılmıstır. Arastırma hipotezlerini test etmek için korelasyon ve regresyon analizleri yapıldı. Çalısma elde edilen bulguların hem teorik hem yönetsel anlamda yorumlanması, sonuçların tartısılması, arastırma kısıtlarının değerlendirilmesi ve gelecek arastırmalar için önerilerin sunulması ile sona ermektedir.

The effect of international marketing strategies on export performance

The aim of this study is to investigate the effects of international marketing strategies, competitive advantage and similarity perception towards foreign marked on export performance. In addition to this study is researched the effect of firm size and age on export performance will be researched. The sample of research is members of Southeast Anatolia Exporters Unions in Gaziantep. The sample method is convenience sampling. To test the research hypotheses, correlation end regression analyse. Finally, theoretical and managerial implications of the study findings were discussed, the research constraint and limitation were evaluated, and suggestions for future research were presented.

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