İŞLETMELER AÇISINDAN ULUSLARARASI İLETİŞİM

Dünya global bir köy haline gelmektedir. Şirketler uluslararası pazarlarda çeşitli sorunlarla karşılaşabilmektedirler. Genellikle uluslararası pazar koşullarındaki farklı kültürel yapı ve özellikler şirketleri uluslararası pazarlama ve reklam uygulamalarında daha dikkatli davranmaya itmektedir. Dolayısıyla pazarlama iletişimi uzmanlarının, şirketlerin faaliyet gösterdikleri pazarlardaki kültürel farklılıklardan etkilenen sözlü ve sözsüz iletişim, değerler ve tutumlar, din, mizah ve cinsiyet rollerini göz önüne almaları gerekir.

Anahtar Kelimeler:

Uluslararası pazarlama, reklam, kültür

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