İlki ve ikincisi sırasıyla Eylül 2020 ve Nisan 2021 dönemlerinde COVID-19 pandemisi nedeniyle sanal ortamda düzenlenen Üçüncü Kıtalararası Turizm Yönetimi Konferansı (MTCON 2022) bu yıl 24-27 Mart 2022 tarihlerinde Antalya’da sanal ve yüz yüze olmak üzere karma bir şekilde düzenlendi. Etkinlik kapsamındaki bildiri sunumları, panel ve konuşmalar da sanal ve yüz yüze olmak üzere, eş zamanlı ve tüm katılımcıların erişimine açık olarak her iki ortamda gerçekleştirildi. Bu yapısıyla MTCON 2022, pandemi nedeniyle uzun bir ara verilen yüz yüze akademik etkinliklerin de başlamasına vesile oldu ve fiziksel etkileşimlerin yoğunlaşmasını sağladı.

The International Cittaslow Scientific Committee has announced their concerns regarding climate change and solution of environmental issues within the scope of their membership criteria. Accordingly, it was aimed to gather information about environmental awareness behaviors of hotel managers in slow cities in Turkey. Value-Belief-Norm (VBN) Theory had been used to achieve the objectives of this study. 265 questionnaires were collected from top and mid-level hotel executives from 18 slow cities via simple random sampling method. LISREL and SPSS package programs were used for data analysis. According to the results of confirmatory factor analysis, it was found that the conformity values calculated in this sample were within acceptable ranges. It was also found that the regression weights between the correlation coefficients and the factor items found among the variables were within the acceptable ranges of value. Within the causal chain of this research, the correlation coefficient between the awareness of environmental issues and the readiness for undertaking assigned responsibilities represented the minimum value. A weak relationship was found between environmental norm and environmental awareness behaviors. The results of this study supported the fact that the socio-psychological factors in motivation of individuals’ proactive environmental awareness behaviors should be taken into consideration.