FOTO SAFARİ ETKİNLİĞİNE KATILAN BİREYLERİN TURİZM DENEYİMLERİNİN DAVRANIŞSAL NİYETE ETKİSİ

Bu araştırmanın amacı foto safari etkinliğine katılan bireylerin yaşamış olduklarıdeneyimin tekrar ziyaret ve tavsiye etme niyetlerine etkisinin belirlenmesidir.Bingöl ilinde 2019 Şubat ayından gerçekleştirilen “Bingöl Foto safari”etkinliğine katılan bireylerden 409 tanesine yapılan anket formları ile araştırmaverileri elde edilmiştir. Anket formları ile toplanan veriler Smart PLS 3 istatistikprogramında analize tabi tutulmuştur. Araştırma sonuçları incelendiğinde;eğitim, estetik, eğlence ve kaçış deneyimlerinin tekrar ziyaret niyetine olumluyönde anlamlı bir etkisinin olduğu sonucuna ulaşılmıştır. Ayrıca eğlence, estetikve kaçış deneyimlerinin tavsiye etme niyetine olumlu yönde anlamlı bir etkisininolduğu belirlenmiştir. Ancak eğitim deneyiminin tavsiye etme niyetine olumluyönde anlamlı bir etkisinin olmadığı tespit edilmiştir.

THE EFFECT OF TOURISM EXPERIENCE ON BEHAVIORAL INTENTION OF INDIVIDUALS PARTICIPATING IN PHOTO SAFAR

The aim of this study is to determine the effect of experience of individuals participating in photo safari activity on revisit and word-of-mouth intention. The research data were obtained with the questionnaires made to 409 of the individuals who participated in Bingöl Photo safari activity in Bingöl province in February 2019. Data collected by questionnaire forms were analyzed in Smart PLS 3 statistical program. When the research results are examined; it was concluded that education, aesthetics, entertainment and escape experiences had a positive effect on the revisit intention. In addition, it was determined that entertainment, aesthetics and escape experiences had a positive effect on the word-of-mouth intention. However, it was found that the educational experience had no positive effect on the word-of-mouth intention.

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