Stratejik İttifaklar: Türk İlaç Dağıtım Kanalından Bir Örnek
Son on yıl içinde yaşanan globalleşme trendi, hızlı teknolojik gelişmeler ve kaynakların kıtlığı gibi etkenler işletmeler için yeni bir rekabet çevresi yaratmıştır. Değişen pazar yapıları, işletmeleri, hayatta kalmak ve başarılı olmak amacıyla farklı stratejiler uygulamaya yöneltmiştir. Bu çalışmada stratejik ittifak kavramı, işletmeleri stratejik ittifak yapmaya yönlendiren nedenler ve stratejik ittifak türleri ile tarafların karşılaştıkları riskler üzerinde durulmuştur. Stratejik ittifak türleri, hisse temeline dayalı ittifaklar ve hisse temeline dayalı olmayan ittifaklar olmak üzere iki genel başlık altında toplanmıştır. Stratejik ittifaklarda üstlenilmesi gereken riskler ilişkisel risk ve performans riski olarak ayrılmaktadır. Çalışmanın araştırma kısmında; Türk ilaç dağıtım kanalında lider pozisyonunda olan bir işletmenin uluslararası yabancı bir firma ile gerçekleştirdiği başarılı bir stratejik ittifak uygulaması örnek olarak incelenmiştir. Araştırmada, birincil ve ikincil kaynaklardan veriler elde edilerek betimsel analiz ve içerik analizi uygulanmış ve bulgular yorumlanarak sunulmuştur.
Strategic Alliances: An Example in Turkish Medicine Distribution Channel
In the past ten years, factors such as globalisation, rapid technological developments and limited resources have created a new competitive environment for firms. Those changing markets led companies to have to implement several strategies to survive and to excel. In this study, we examine strategic alliance concept, reasons of strategic alliance, types of strategic alliances and some risks of partners in alliances. We are interested just in two types of strategic alliances in this study: Equity alliances and non - equity alliances. Partners in the strategic alliances face two types of risks: Relational risk and performance risk. In the research part of the study; we examine the strategic alliance between the leader company in the Turkish medicine distribution channel and an international company. We combine primary and secondary data and use descriptive and content analysis methods. Finally findings from the study are interpreted.
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- ISSN: 1302-4221
- Yayın Aralığı: Yılda 2 Sayı
- Başlangıç: 1975
- Yayıncı: İstanbul Üniv. İşletme Fak. İletme İktisadı Enst.