YENİ BİR VERİ KAYNAĞI OLARAK GOOGLE TRENDS: GELECEK YÖNELİMİ ENDEKSİ İLE İLGİLİ BİR DEĞERLENDİRME / Google Trends As A New Data Source: An Evaluation Of The Future Orientation Index

Web 2.0 ile birlikte oluşan etkileşimli ortam, yeni veri kaynaklarını beraberinde getirmiştir. Bu yeni veri kaynaklarından biri, Google arama motorunda yapılan sorgulara erişimi sağlayan Google Trends platformudur. Bu çalışmada, internet kullanıcılarının gelecek yıl hakkında geçmiş yıldan daha fazla bilgi arama derecesini ölçme amacı ile geliştirilen Gelecek Yönelimi Endeksi ele alınmıştır. Endeksi geliştiren araştırmacılar, bu endeks ile ekonomik veya sosyal göstergeler arasında saptanan anlamlı korelasyonları, ülkelerin gelişmişlik düzeyleri ile yapılan Google sorguları arasındaki olası bir ilişki şeklinde yorumlamıştır. Bu bağlamda, bu endeks ile İnsani Gelişme Endeksi arasındaki ilişki 2017 ve 2018 yılları için incelenmiştir. Gerçekleştirilen korelasyon analizi bulgularında, Gelecek Yönelimi Endeksi ile İnsani Gelişme Endeksi arasında, geçmiş çalışmaları destekleyici şekilde, anlamlı ve pozitif yönlü bir ilişki saptanmıştır.

Anahtar Kelimeler:

Google Trends, Gelecek Yönelimi İndeksi, İnsani Gelişme Endeksi

GOOGLE TRENDS AS A NEW DATA SOURCE: AN EVALUATION OF THE FUTURE ORIENTATION INDEX / Yeni Bir Veri Kaynağı Olarak Google Trends: Gelecek Yönelimi Endeksi İle İlgili Bir Değerlendirme

The interactive environment created with Web 2.0 brought new data sources. One of these new data sources is the Google Trends platform, which provides access to queries made on the Google search engine. In this study, the Future Orientation Index, which was developed to measure the degree to which Internet users search more information about future years than past years, is discussed. Researchers who developed the index interpreted the significant correlations between this index and economic or social indicators as a possible relationship between the development levels of countries and Google queries. In this context, the relationship between this index and the Human Development Index is examined for 2017 and 2018. As a result of the correlation analysis, a significant and positive relationship is found between the Future Orientation Index and the Human Development Index, supporting the suggestions of previous scholars.

Keywords:

Google Trends, Future Orientation Index, Human Development Index,

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