___

• Algesheimer, R., Dholakia, U. M. ve Herrmann, A. (2005), “The Social Influence Of Brand Community: Evidence From European Car Clubs”, Journal of Marketing, 69(3), 19–34. https://doi.org/10.1509/jmkg.69.3.19.66363
• Anning-Dorson, T. (2019), “Innovation, Customer Involvement, and Competitiveness of Service Firms Across India And The UK”, Cross Cultural ve Strategic Management, 26(4), 567-585.
• Arkonsuo, R., Kaljund, K. ve Leppiman, A. (2014), “Consumer Journey From First Experience To Brand Evangelism”, Research in Economics and Business: Central and Eastern Europe, 6(1), 5-28.
• Becerra, E. P. ve Badrinarayanan, V. (2013), “The Influence of Brand Trust and Brand Identification on Brand Evangelism”, Journal of Product and Brand Management, 22(5/6), 371–383.
• Behnam, M., Hollebeek, L. D., Clark, M. K. ve Farabi, R. (2021), “Exploring Customer Engagement in the Product vs. Service Context”, J. Retailing Consum. Serv., 60, 102456.
• Bowden, J. L. H. (2009), “The Process of Customer Engagement: A Conceptual Framework”, Journal of Marketing Theory and Practice, 17(1), 63–74.
• Brady, M. K., Voorhees, C. M. ve Brusco, M. J. (2012), “Service Sweethearting: Its Antecedents and Customer Consequences”, Journal of Marketing, 76, 81–98.
• Brodie, R. J., Hollebeek, L. D., Juric, B. ve Ilic, A. (2011), “Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research”, Journal of Service Research, 14(3), 252–271.
• Brodie, R. J., Whittome, J. R. M. ve Brush, G. J. (2009), “Investigating the Service Brand: A Customer Value Perspective”, Journal of Business Research, 62(3), 345-355.
• Buran, İ. ve Koçak, A (2019), “Sanal Marka Topluluklarında Tüketici Katılımı”, Pazarlama ve Pazarlama Araştırmaları Dergisi, 24, 273-302.
• Busser, J.A. ve Shulga, L. V. (2019), “Involvement in Consumer-Generated Advertising: Effects of Organisational Transparency and Brand Authenticity on Loyalty And Trust”, International Journal of Contemporary Hospitality Management, 31(4), 1763-1784.
• Cestare, T. A., College, W. ve Ray, I. (2019), “The Tribes We Lead: Understanding the Antecedents and Consequences of Brand Evangelism Within the Context of Social Communities”, Journal of Marketing Development and Competitiveness, 13(4), https://doi.org/10.33423/jmdc.v13i4.
• Chaudhuri, A. ve Holbrook, M. B. (2001), “The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty”, Journal of Marketing, 65(2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255.
• Cheung, C. M., Lee, M. K. ve Jin, X. (2011), “Customer Engagement in an Online Social Platform: A Conceptual Model and Scale Development”, International Conference on Interaction Sciences.
• Choudhury, M., Mishra, B. B. ve Mohanty, P. K. (2019), “An Empirical Study of Brand Evangelism for Recommending Cars-A Qualitative & Systematic Review of Literature”, International Journal of Technical Research & Science, 4(3), 1-12.
• Conley, C. ve Fishman, E. F. (2006), Marketing That Matters 10 Practices To Profit Your Business and Change The World. Berrett-Koehler Publishers: 1st Edition, Oakland, California, U.S.A
• Cornelius, P. B. ve Gokpinar, B. (2019), “The Role of Customer Investor Involvement in Crowdfunding Success”, Management Science, 66(1), 1-21, https://doi.org/10.1287/mnsc.2018.3211.
• Dessart, L., Veloutsou, C. ve Morgan-Thomas, A. (2015), “Consumer Engagement in Online Brand Communities: A Social Media Perspective”, Journal of Product and Brand Management 24(1), 28-42.
• Doss, S. K. (2013), “Spreading the Good Word: Toward an Understanding of Brand Evangelism”, Journal of Management and Marketing Research, 14, 1-15.
• Dwyer, B., LeCrom, C. ve Greenhalgh, G. P. (2018), “Exploring and Measuring Spectator Sport Fanaticism”, Communication & Sport, 6(1), 58-85. https://doi.org/10.1177/2167479516679411.
• Göktaş, B. ve Erdoğan Tarakçı, İ. (2020), “Marka Evangelizminin Satın Alma Bağımlılığı, Satın Alma Niyeti ve Tavsiyede Bulunma Üzerindeki Etkisi: Taraftar Ürünleri Örneği”, İşletme Araştırmaları Dergisi, 12(1), 126-145, https://doi.org/10.20491/isarder.2020.832.
• Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E. ve Tatham, R. L. (2006), Multivariate Data Analysis. Upper Saddle River, NJ: Pearson Prentice Hall.
• Hair, J. F., Hult, G. T. M., Ringle, C. M. ve Sarstedt, M. (2017), Primer on Partial Least Square Structural Equations Modeling (PLS-SEM). (2nd Ed.), Sage, Thousand Oaks.
• Harrigan, P., Evers, U., Miles, M. ve Daly, T. (2017), “Customer Engagement with Tourism Social Media Brands”, Tourism Management, 59, 597-609, https://doi.org/10.1016/j.tourman.2016.09.015.
• Henseler, J., Ringle, C. M. ve Sarstedt, M. (2015), “A New Criterion For Assessing Discriminant Validity in Varience-Based Structural Equation Modelling”, Journal of the Academy of Marketing Science, 43, 115-135. Hollebeek, L. D. (2011), “Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus”, Journal of Marketing Management, 27(7-8), 785–807.
• Hollebeek, L. D., Glynn, M. S. ve Brodie, R. J. (2014), “Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation”, Journal of Interactive Marketing, 28(2), 149-165. https://doi.org/10.1016/j.intmar.2013.12.002.
• Islam, J. U. ve Rahman, Z. (2016), “The Transpiring Journey of Customer Engagement Research in Marketing: A Systematic Review of The Past Decade”, Management Decision, 54(8), 2008–2034.
• Kelley, S. W., Donnelly, J. J. H. ve Skinner, S. J. (1990), “Customer Participation in Service Production and Delivery”, Journal of Retailing, 66(3), 315-335.
• Kim, E-H., Yoo, D. ve Doh, S-J. (2021), “Self‑Construal on Brand Fan Pages: The Mediating Effect of Para‑Social İnteraction and Consumer Engagement on Brand Loyalty”, Journal of Brand Management, https://doi.org/10.1057/s41262-020-00211-9.
• Kull, A.J. ve Heath, T. B. (2015), “You Decide, We Donate: Strengthening Consumer–Brand Relationships Through Digitally Co-Created Social Responsibility”, International Journal of Research in Marketing, 22(1), 78–92.
• Matzler, K. Pichler, E. ve Hemetsberger, A. (2009), “Passionate Devotees or Knowledgeable Brand Experts: Who Drives Evangelism?” American Marketing Association / Winter Educators' Conference Proceedings, 239-241.
• Matzler, K., Pichler, E.A. ve Hemetsberger, A. (2007), “Who Is Spreading The Word? The Positive Influence of Extraversion on Consumer Passion and Brand Evangelism”, Marketing Theory and Applications, 18(1), 25-32 Millissa, F.Y. ve To, W. M. (2021), “Effect of Customer Involvement on Co-Creation of Services: A Moderated Mediation Model”, Journal of Retailing and Consumer Services, 63, 102660. https://doi.org/10.1016/j.jretconser.2021.102660.
• Mollen A. ve Wilson H. (2010), “Engagement, Telepresence and Interactivity in Online Consumer Experience, Reconciling Cholastic and Managerial Perspectives”, Journal of Business Research, 63, 919-25.
• Nyadzayo, M. W., Leckie, C. ve Johnson, L. W. (2020), “The Impact of Relational Drivers on Customer Brand Engagement and Brand Outcomes”, Journal of Brand Management, 27(5), 561-578.
• Oing, T. ve Haiying, D. (2021), “How to Achieve Consumer Continuance Intention Toward Branded Apps-From the Consumer–Brand Engagement Perspective”, Journal of Retailing and Consumer Services, 60, 102486.
• Palmatier, R. W., Scheer, L. K., Houston, M. B., Evans, K. R. ve Gopalakrishna, S., (2007), “Use of Relationship Marketing Programs in Building Customer-Salesperson and Customerfirm Relationships: Differential Influences on Financial Outcomes”, Int. J. Res. Market, 24(3), 210-223.
• Pansari, A. ve Kumar, V. (2017), “Customer Engagement: The Construct, Antecedents, and Consequences”, Journal of the Academy of Marketing Science, 45(3), 294-311.
• Park C. W., Eisingerich, A. B. ve Park, J. W. (2013), “Attachment-Aversion (AA) Model of Customerbrand Relationships”, Journal of Consumer Psychology, 23, 229-248.
• Patterson, P., Yu, T. ve Ruyter, K. D. (2006), Understanding Customer Engagement in Services, Proceedings of the Australian and New Zealand Marketing AcademyConference: Advancing Theory, Maintaining Relevance, Brisbane, December 6-8.
• Pichler, E. A. ve Hemetsberger, A. (2007), Who is Spreading the Word? The Positive Influence of Extraversion on Consumer Passion and Brand Evangelism. Proceedings of the 2007 AMA Winter Educators’ Conference, 18, 25-32.
• Pimentel, R. W. ve Reynolds, K. E. (2004), “A Model for Consumer Devotion: Affective Commitment with Proactive Sustaining Behaviors”, Academy of Marketing Science Review, 5, 1-45.
• Raj, M. P. M., Sasikumar, J. ve Sriram, S. (2013), “A Study on Customers Brand Preference in Suvs and Muvs: Effect of Marketing Mix Variables”, International Refereed Research Journal, 4(1), 48-58.
• Ringle, C. M., Wende, S. ve Becker, J.-M. (2022), SmartPLS 4. Boenningstedt: SmartPLS. Retrieved from https://www.smartpls.com.
• Romaniuk, J. ve Sharp, B. (2004), “Conceptualizing and Measuring Brand Salience”, Marketing Theory, 4(4), 327-342.
• Rusticus, S. (2006), Creating Brand Advocacy. In Kirby, J., ve Marsden, P. (Eds.) Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Oxford: Elsevier, Ltd.
• Schlager, T., Bodderas, M., Maas, P. ve Cachelin, F. L. (2011), “The Influence of the Employee Brand on Employee Attitudes Relevant for Service Branding: An Empirical Investigation”, Journal of Services Marketing, 25(7), 497-508.
• Schmidt, S. (2011), “The Rules of Customer Engagement”, http://agilecommerce.com/2011/08/08/the-rules-of-customer-engagement. Erişim Tarihi: 01.07.2020
• Siddique, L. ve Hussein, B. (2019), “Enablers and barriers to customer involvement in agile software projects in the Norwegian software industry: The Supplier´s perspective”, The Journal of Modern Project Management, 7(2), DOI NUMBER: 10.19255/JMPM02009.
• Silpakit, P. ve Fisk, R. P. (1985), Participating the Service Encounter: A Theoretical Framework. Service Marketing in a Changing Environment, American Marketing Association, Chicago, 117-121.
• Sim, M., Conduit, J., Plewa, C. ve Hentzen, J. K. (2022), “Customer Engagement with Service Providers: An Empirical Investigation of Customer Engagement Dispositions”, Eur. J. Market, 56(7), 1926-1955.
• Singh, N. (2015), “Evangelism Marketing: the Evolution of Consumer Fidelity”, Journal of Marketing & Communication, 11(1), 3-14.
• Smilansky, S. (2009), Experiential Marketing: A Practical Guide To Interactive Brand Experiences. Philadelphia: Kogan Page Ltd.
• So, K. K. F., King, C. ve Sparks, B. (2014), “Customer Engagement with Tourism Brands: Scale Development and Validation”, Journal of Hospitality & Tourism Research, 38(3), 304–329.
• Swimberghea, K., Darratb, M. A., Beala, B. D. ve Astakhovaa, M. (2018), “Examining A Psychological Sense Of Brand Community in Elderly Consumers”, Journal of Business Research, 82, 171–178.
• van Doorn, J., Lemon, K. N., Mittal, V, Nass, S., Pick, D., Pirner, P. ve Verhoef, P. C. (2010), “Customer Engagement Behavior: Theoretical Foundations and Research Directions”, Journal of Service Research, 13(3), 253-266.
• Vargo, S. L. (2009), “Towards a Transcending Conceptualization of a Relationship: A Service-Dominant Perspective”, Journal of Business and Industrial Marketing, 26 (5/6), 373-379.
• Vivek, S. D., Beatty, S. E. ve Morgan, R. M. (2012), “Customer Engagement: Exploring Customer Relationships Beyond Purchase”, Journal of Marketing Theory and Practice, 20(2), 122-146.
• Waarden, L. M., Bruwer, J. ve Galan J. P. (2023), “Loyalty Programs, Loyalty Engagement and Customer Engagement with the Company Brand: Consumer-Centric Behavioral Psychology Insights from Three Industries”, Journal of Retailing and Consumer Services, 71, 103212.
• Yapraklı, T. Ş., Keser, E. ve Ünalan, M. (2020), “Marka Güveni ve Marka Özdeşleşmesinin Marka Evangelizm Üzerindeki Etkisi”, UİİİD-IJEAS, 27, 35-54.
• Yıldız, E. (2021), SmartPLS ile Yapısal Eşitlik Modellemesi Reflektif ve Formatif Yapılar. 2.Baskı. Ankara: Seçkin Yayıncılık.
• Zhang, T. C., Kandampully, J., ve Bilgihan, A. (2015), “Motivations For Customer Engagement in Online Co-Innovation Communities (Occs): A Conceptual Framework”, Journal of Hospitality and Tourism Technology, 6(3), s. 311-328. https://doi.org/10.1108/JHTT-10-2014-0062.