Ebru Beyza BAYARÇELİK, Hande Begüm BUMİN DOYDUK

Çalışanların Bakış Açısından Kurumsal Sosyal Sorumluluk

Kurumsal Sosyal Sorumluluk (KSS) kavramı son yıllarda hem akademide hem de iş dünyasında önemli bir çalışma alanı haline gelmiştir. Sosyal sorumluluk denilince akla ilk hayırseverlik gelse de firmaların sorumluluk alanı bununla sınırlı değildir. Firma sorumluluk alanlarını ekonomik, hukuki, etik ve hayırseverlik olarak sınıflandırmak mümkündür. Hayırseverlik sınıfında yer alan sorumluluklarla çevrenin ve toplumun genel refahı hedeflenir. Genel olarak toplum ve çevre yararına olan tüm bu aktivitelerden aynı zamanda firmalar da müşteri ve çalışan memnuniyeti ve bağlılığı yaratmak suretiyle fayda sağlamış olurlar. Bu açıdan bakıldığında KSS aktiviteleri hem içsel hem de dışsal pazarlama aracı olarak görülebilir. Firmaların içsel müşterisi olan çalışanlar, firma için birincil öneme sahiptir. Çalışanlar, hizmet- kar zinciri modelinde firma için çok önemli bir paydaştır. Çalışanlar firmanın aktivitelerini hem etkileyip hem de ondan etkilenirler. Firmaların KSS programları aracılığıyla elde etmek istedikleri hedeflerden biri de çalışan bağlılığıdır. Bağlılık firma ile çalışanlar arasındaki uzun dönemli ilişkidir. Yazın bağlılığı; duygusal, devamlı ve normative bağlılık olarak üçe ayırmaktadır. Genellikle kurumsal sosyal sorumluluk ile bağlılık ilişkisinin incelendiği çalışmalarda, duygusal bağlılık boyutu kullanılmaktadır. Bu çalışmada, firmanın kurumsal sosyal sorumluluk inancı, dışsal prestij algısı, yüksek iş yaşam kalitesi ve bağlılık arasındaki ilişki incelenmiştir. 5’li Likert ölçeğinin kullanıldığı anketlerle İstanbul’da farklı firmalarda çalışan 300 kişiye ulaşılmıştır. Eksik anketler çıkarıldığında 262 anket ile analizlere devam edilmiştir. Verinin analizinde Yapısal Eşitlik Modeli kullanılmıştır.

Corporte Social Responsibility from Employees’ Perspective

Corporate social responsibility (CSR) has been an important area of study for both academic andbusiness world for the last decades. The phrase social responsibility associate with philanthropy. However, itis not the only responsibility of a corporation. The responsibilities of a corporation can be grouped undereconomic, legal, ethical and philanthropic responsibilities. The philanthropic responsibilities target the welfareof the general public and environment. CSR activities provide benefits for the environment and the generalpublic. Along with that the corporations also benefit from these activities as they create customer and employeesatisfaction and commitment. CSR activities can be seen both as an external and an internal marketing tool.The internal customers of a firm, the employees are of prime importance for firms. They are importantstakeholders within the organization service- profit chain model. Employees are one of the crucial stakeholdersof a firm as they affect and are affected by the actions of firms. One of the end results that firms aim to attainthrough CSR programs is employee commitment. Commitment is long term relationships between firms andtheir employees. Literature divides commitment into three dimensions as affective, continuous, and normative.Generally affective commitment dimension is used to examine the relation between CSR performance andcommitment. In this study the relationship among firms’ beliefs in CSR, higher order quality of work life,perceived external prestige and commitment are analyzed. The 5-point Likert scale survey was conducted to300 employees working in different firms in Istanbul. After eliminating missing data, analyses were conductedwith 262 surveys. Structural equation model was utilized to analyze the data.

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ISSN: 2667-5617
Yayın Aralığı: Yılda 6 Sayı
Başlangıç: 2006
Yayıncı: ASOS Eğitim Bilişim Danışmanlık Otomasyon Yayıncılık Reklam Sanayi ve Ticaret LTD ŞTİ