Recent years, the increased consumer awareness on healthy food consumption and interest on traditional foods has affected goat milk and goat milk products demand positively. In this study it is aimed to identified the consumer behaviour and consumption tendencies on goat milk and goat milk products. In this context, it was designed a face-to-face survey and conducted to 518 individuals in the two south-east located cities of Turkey, Adana and Mersin. The results show that, almost 50% of the customers are consuming goat milk and its products in different forms. It is also determined that, price, health, nutrition value, digestion convenience and availability are the most effective factors on goat milk and its products consumption and purchase behaviour. Within the goat milk products, consumers are mostly preferring to consume goat cheese and they are mainly using supermarkets as the place of purchase.
___
Akbay C, Tümer Eİ, Ünal SA, Koşum T. 2016. Kahramanmaraş ili kent merkezinde keçi peyniri tüketimini etkileyen faktörlerin analizi. Gaziosmanpaşa Journal of Scientific Research, 13:125-132.
Ali J, Kapoor S, Moorthy J. 2010. Buying behavior of consumers for food products in an emerging economy. British Food Journal, 112(2):109-124.
Bhattarai RR. 2012. Importance of goat milk. J. Food Sci. & Technol. Nepal, 7:107-111
Daşkıran İ and Koluman N. 2014. Recent Perspectives on Goat Production in Turkey, European Regional Conference on Goats, Hungary-Romania.
Givens DI. 2018. Dairy foods, red meat and processed meat in the diet: implications for health at key life stages. Animal, 12(8):1-13.
Guney İ and Ocak S. 2013. Consumer preference for goat milk in Turkey. Global Advanced Research Journal of Agricultural Science, 2(7):181-188.
İslamoğlu, AH. 2008. Bilimsel Araştırma Yöntemleri. Nobel Yayın Dağıtım, Ankara.
Jerop R, Kosge IS, Ogola TDO, Opondo FA. 2014. Consumers’ perceptions towards goat’s milk: exploring the attitude amongst consumers and its implication for a dairy goat breeding programme in Siaya county, Kenya. European Journal of Business and Management, 6(28):221-229.
Kaymakci M and Engindeniz S. 2010. Goat breeding in Turkey; problems, technical and economic solutions, in: Congress of National Goat Breeding, Çanakkale-Turkey.
Kurajdova K, Petrovicova JT. 2015. Literature review on factors influencing milk purchase behaviour. International Review of Management and Marketing, 5(1):9-25.
Mowlem A. 2005. Marketing goat dairy produce in the UK. Small Ruminant Research, 60:207-213.
Narrod C, Tiongco M, Scott R. 2011. Current and predicted trends in the production, consumption and trade of live animals and their products. Rev. Sci. Tech. off. Int., 30(1):31-49.
Pinto VRA, Melo LF, Balbino DF, Novaes JF, Negrete MC, Sousa TD. 2016. The evaluation of consumer behavior influence on the buying process of dairy products in Minas Gerais State, Brazil. Journal of Food and Nutrition Research, 4(1):51-59.
Raju MS and Xardel D. 2004. Consumer behavior: concepts, applications and cases, Vikas publishing house, New Delhi. Rangan AM, Flood VM, Denyer G, Webb K, Marks GB, Gill TP. 2012. Dairy consumption and diet quality in a sample of Australian children. Journal of the American College of Nutrition, 31(3):185-193.
Rugimbana R. 2007. Generation Y: How cultural values can be used to predict their choice of electronic financial services. Journal of Financial Services Marketing, 11:301-313.
Rozenberg S, Body JJ, Bruyere O, Bergmann P, Brandi ML, Cooper C, Devogelaer JP, Gielen E, Goemaere S, Kaufman JM, Rizzoli R, Reginster JY, Kaufman JM. 2016. Effects of dairy products consumption on health: benefits and beliefs-a commentary from the Belgian Bone Club and the European Society for Clinical and Economic Aspects of Osteoporosis, Osteoarthritis and Musculoskeletal Diseases. Calcified Tissue International, 98(1):1-17.
Ozawa T, Mukuda K, Fujita F, Nishitani J. 2009. Goat milk acceptance and promotion methods in Japan: The questionnaire survey to middle class households. Animal Science Journal, 80:212-216.
Petrovska B, Petrovska N, Gacovsk Z, Cilev G, Pacinovski N, Zdraveski I, Dimeski Z. 2017. offer and demand of goat’s milk products in Pelagonia regıon r. Macedonia. Tradition and Modernıty in Veterinary Medicine, 1(2):53-58.
Ribeiro AC, Ribeiro SDA. 2010. Specialty products made from goat milk. Small Ruminant Research, 89:225-233.
Savran F, Aktürk D, Dellal İ, Tatlıdil F, Dellal G, Pehlivan E. 2011. Türkiye’de seçilmiş bazı illerde keçi sütü ve ürünleri tüketimine etkili faktörler. Kafkas Üniv. Vet. Fak. Der., 17(2):251-256.
Savran F, Köksal Ö, Aktürk D, Gün S, Kaya G. 2016. Assessment of awareness levels on goat milk and products: the case of Çanakkale. Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development, 16(2):135-139.
Statt DA. 1997. Understanding the consumers, a psychological approach. Macmillan Business Pres Ltd. London.
Türkiye İstatistik Kurumu (TÜİK), 2016. 2015 yılı Hayvansal Üretim İstatistikleri, URL: http://www.tuik.gov.tr/ PreHaberBultenleri.do?id=21822.
Utami HD. 2014. Consumer behavior toward goat milk and its processed products in Malang, Indonesia. Journal of International Food and Agribusiness Marketing, 26(1):1-12.
Wilkie WL. 1994. Consumer Behavior. New York: John Wiley & Sons Inc.