Mikail BATU, Celal KOCAÖMER, Onur TOS, Neslihan KOCAÖMER

Türkiye'de Espor Oyunları Oynama Niyetini Etkileyen Motivasyonel Faktörleri Anlamak

Bu çalışmanın amacı, Türk espor oyuncularının espor oyunlarını oynama niyetlerinine yönelik motivasyonları araştırmaktır. Espor oyuncularının espor oyunlarını oynama niyetini etkileyen faktörler, PLS-SEM ile test edilmiştir. Araştırma modelini test etmek için 502 espor oyuncusuyla çevrimiçi bir anket yapılmıştır. Sonuçlar, fantezinin, rekabetin ve meydan okumanın istatistiksel olarak espor oyunları oynama niyetini etkilediğini göstermektedir. Ayrıca sosyal etkileşim ve oyalanmanın istatistiksel olarak espor oyunlarını oynama niyeti üzerinde “anlamlı bir etkisinin olmadığı” belirlenmiştir. Meydan okuma, rekabet ve fantezi motivasyonları, espor oyunları oynama niyetindeki varyansın %65,5'ini açıklamaktadır. Özellikle meydan okuma motivasyonunun oyun oynama niyeti üzerinde büyük etkisi olduğu tespit edilmiştir. Farklı bir kültürü temsil eden Türk espor oyuncularının oyun oynama motivasyonlarının incelenmesi, çalışmayı benzerlerinden farklılaştırmaktadır. Bu çalışma, fantezi, rekabet ve meydan okumanın espor oyunlarını oynama niyetini tahmin etmede önemli roller oynadığını göstererek yeni teorik ve pratik katkılar sağlamaktadır.

Understanding Motivational Factors Influencing Intention to Play Esports Games in Türkiye

The purpose of this study is to investigate Turkish esports players' motivations for their intention to play esports games. The factors influencing esports players' intention to play esports games were tested with PLS-SEM. An online survey was conducted with 502 esports players to test the research model. The results demonstrate that fantasy, competition, and challenge statistically influence the intention to play esports games. In addition, it was determined that social interaction and diversion didn’t have a statistically significant effect on the intention to play esports games. Challenge, competition, and fantasy motivations explain 65.5% of the variance in intention to play esports games. In particular, it has been determined that challenge motivation has a large impact on the intention to play. Examining the gaming motivations of Turkish esports players, who represent a different culture, differentiates the study from its counterparts. This study makes new theoretical and practical contributions by showing that fantasy, competition, and challenge play important roles to predict on the intention to play esports games.

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