TEKSTİL TASARIMINDA İŞBİRLİKÇİ YAKLAŞIM VE DİJİTAL BASKI TASARIMI ÜZERİNE ÖRNEK BİR E-TİCARET WEB SİTESİNİN İNCELENMESİ

Tüketiciyi aktif bir üreticiye dönüştüren “işbirlikçi tasarım” yaklaşımı, özellikle tekstil baskı endüstrisinde bilgisayar destekli üretim ve tasarım (CAD/CAM) sistemlerinin internet teknolojileri ile koordinasyonu sayesinde e-ticaret uygulamalar ı üzerinden tüketicilerin yaratım sürecine katılmasına olanak sağlayarak gün geçtikçe artan bir önem kazanmaktadır. İşbirlikçi tasarım kavramının tekstil tasarımı bağlamında ele alındığı bu derleme çalışmasında literatür taramasının ardından dijital baskı tasarımları ile işbirlikçi tasarım olanakları sunan yerli ve yabancı e-ticaret firmaları araştırılmış, bu firmalardan birine ait web sitesi, örnek olarak incelenmiş ve web sitesinin kullanımına dair işlem ak ış şemaları çıkarılmıştır. Çalış manın amacı, dijital baskı teknolojileri ve e-ticaret uygulamalarının işbirlikçi tasarım konusunda sağ ladığı potansiyele özellikle yerli tasarımc ı ve girişimcilerin dikkatlerini çekmek, onlara bir yol haritası oluşturmak ve akademik literatüre katkı sağlamaktır. Çalışmanın sonucunda tekstilde işbirlikçi tasarım uygulamalarında tüketiciler arasında dinamik online işbirlikçi tasarım topluluklarının kurulmasının yükselen bir trend olduğu görülmüş, bu konuda girişimlerde bulunacak yerli firmalara etkin bir online işbirlikçi tasarım uygulaması için önerilerde bulunulmuştur.

CO-DESIGN APPROACH IN TEXTILE PRINTING AND A CASE STUDY OF AN E-COMMERCE COMPANY WEBSITE

The “co-design” approach, which transforms the consumer into a manufacturer, is becoming increasingly important, especially in the textile printing industry, by enabling the integration of computer-aided manufacturing and design (CAD / CAM) systems with the Internet technologies and consumers to participate in the design process through e-commerce applications. In this review, in which the concept of collaborative design is discussed in the context of textile design, following the literature review, domestic and foreign e-commerce companies offering co-design opportunities for digital print designs are investigated one of these companies is examined and the flowchart diagrams of their processes are created. The aim of this study is to offer a roadmap to attract attention of local designers and entrepreneurs to the potential of e-commerce in terms of co-design and to contribute to academic literature.

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