Evaluation of Turkish origin textile products image with fuzzy logic

Bu çalışmada Türkiye menşeli tekstil mamullerinin İngiltere pazarındaki imajı, bulanık kümeler kuramı ile değerlendirilmiş ve Denizli örneği üzerinde analiz edilmiştir. Elde edilen temel bulgu, fason ürün imajının üstün olduğu yönündedir. Bu imaja göre, yapılan hesaplamalarda havlu ve çarşaf mamul gruplarının öncelikli olduğu tespit edilmiştir. Ayrıca Denizli ihracatçılarının ortak marka ve perakendecilik üzerinde durmaları, Denizli el dokumacılığının yaygınlaştırılması ve bu sayede orijinal imajının ön plana çıkarılması gerektiği sonucuna varılmıştır.

Türkiye menşeli tekstil mamulleri imajının bulanık mantık ile değerlendirilmesi

In this study, the image of Turkish origin textile products in the UK was evaluated with fuzzy set theory based on the analysis of Denizli, Turkey sample. The base finding is that subcontract product image is very high. As a result of calculations based on this image factor, it was determined that towel and bed linen product groups stand out. The results of ideal solution results suggest that Denizli exporters are to focus on common brand and retailing and that original image of their products is to be brought forth by spreading Denizli hand woven textile products.

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