This Medical and aromatic plants that have been presented to people throughout history; was evaluated in different areas such as drug making, alcohol making, fragrance and oil essences. When medical and aromatic plants covers a very large area; In terms of plants species, In terms of active substance, and consumption areas. Currently, demand for herbal products in the pharmaceutical, cosmetic, perfumery and food sectors highlighted by the slogan ‘return to nature’ is more and more increasing. Despite this growing interest, most of the medical and aromatic plants in Turkey are collected from nature for export. While laurel, mahlep, linden flower, sage, rosemary are collected from the nature; Cumin, anise, thyme, cemen, fennel, mint and coriander are cultivated. The plants that are cultivated contribute both to the livelihood of the local people and to the country’s economy. In recent years, Kuyucak village of Isparta which has been selected as pilot region in Turkey has begun production of lavender from aromatic plant groups. Kuyucak Village that is meets 93% of lavender production in Turkey spearhead at revival of rural tourism, the local people’s income generation, the employment in the region and the entrepreneurial potential. The French-Provence region, taken as a role model in rural tourism, exemplified the people of Kuyucak. In this study, lavender cultivation can be done for tourism and development are determined in which rural areas, in Turkey conditions. In addition, by based on the annual tourist capacities of the regions, lavender cultivation tourism potentials have been calculated. Lavender cultivation tourism is an unforeseeable reality to be able to provide great contributions to rural tourism through such feasibility and pioneering development projects as well as being new in our country.