yrd.doç.dr.nergis AZİZ, Yrd.doç.dr.susanna AYVAZ

AİLE İŞLETMELERİNİN GİRİŞİMCİLİK EĞİLİMİNDEKİ ROLÜ: KABARTAY-BALKAR CUMHURİYETİ ÖRNEĞİ

Çalışmada aile işletmelerinin girişimcilerin motivasyon faktörleri, problemleri ve fırsatları üzerindeki etkisini inceleyerek literatüre katkıda bulunmayı amaçlamıştır. Girişimcilik ile ilgili literatür incelenmiş ve hipotezler geliştirilmiştir. Bireyler aile işletmesi olan ve olmayan girişimciler olarak gruplandırılmış ve karşılaştırılmıştır. Araştırma bulguları elde edilmiş ve ileriye yönelik çalışmalarda önerilerde bulunulmuştur. Mayıs-Ağustos 2013 tarihleri arasında Kabartay-Balkar Cumhuriyeti başkenti Nalçik’te faaliyet gösteren küçük ve orta ölçekli girişimcilere anket yapılmıştır. Küçük ve orta ölçekli işletmelerin örneklem olarak tercih edilmesinin sebebi bu işletmelerin ülke ekonomisine önemli katkıda bulunmasıdır. Yüz-yüze anket yöntemi uygulanmış olup cevaplayıcılara herhangi bir maddi katkı teklif edilmemiştir. Toplanan 125 anketten 12 geçersiz sayılmıştır. Araştırmada Mann-Whitney testi uygulanmış ve gruplar arasındaki farklılıklar tespit edilmeye çalışılmıştır. Analiz sonucunda elde edilen bulgulara göre aile işletmesi olan ve olmayan girişimciler arasında algılanan ekonomik şartlar, pazarlama fırsatları ve aile geleneği motivasyon faktörü açısından önemli farklılık bulunmaktadır. Araştırma, girişimcilerin güdülerini etkileyen faktör öneminin altını çizmektedir.

Anahtar Kelimeler:

Girişimci, Ekonomik Şartlar, Pazarlama Fırsatı, Aile Geleneği Motifi, Geçiş Ekonomisi, Kabartay-Balkar Cumhuriyeti

The Role Of The Family –Owned Business In Individual Desire To Be An Entrepreneur: An Empirical Study From Republic Of Kabardino-Balkaria

This research aims to contribute to the empirical literature by examining the influence of family owned businesses on entrepreneurial motives, problems and opportunities between individuals whose families run their own business and those who do not. The literature related to entrepreneurship was reviewed and the hypotheses were proposed. Results and implications for future research were discussed

Keywords:

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