“Gençlik Merkezlerinde Algılanan Hizmet Kalitesi Ölçeği” Geçerlik ve Güvenilirlik Çalışması

Bu çalışmanın amacı Aycan (2005) tarafından The purpose of this study was to rearrange “the pergençlik merkezlerine yönelik olarak geliştirilen “Gençlik Merkezlerinde Algılanan Hizmet Kalitesi Ölçeği”nin yeniden düzenlenmesidir. İki aşamadan oluşan çalışmada farklı örneklemler üzerinden toplanan verilerin birinci örneklemi Bolu, Sakarya, Düzce ve Kocaeli illerindeki gençlik merkezlerindeki üyelerden (N=311); ikinci örneklem ise Ankara’da faaliyet gösteren gençlik merkezlerindeki üyelerden (N=213) oluşmuştur. Çalışmanın birinci aşamasında 40 maddeden oluşan ölçeğe, Açıklayıcı Faktör Analizi yapılmış ve 23 maddenin öz değeri 1’den büyük 3 faktör altında toplandığı saptanmıştır.Bu faktörler; Fiziksel Çevre Kalitesi Ơ=0.81, Etkileşim Kalitesi Ơ=0.89 ve Çıktı Kalitesi Ơ=0.68 alt boyutları olarak adlandırılmıştır. Toplam ölçeğin alfa değeri ise Ơ=0.89 bulunmuştur. Araştırmanın ikinci aşamasında elde edilen 23 maddelik ölçek Doğrulayıcı Faktör Analizi için tekrar dağıtılmış ve analiz edilmiştir. Bu sonuçlara göre kikarenin serbestlik derecesine oranı(H2/sd) 2.07 olarak bulunmuştur. Diğer uyum iyiliği ölçütleri incelendiğinde; RMSEA = 0.071, NFI = 0.94, NNFI = 0.96, CFI = 0.97 ve GFI = 0.84 olarak tespit edilmiştir. Alfa katsayıları incelendiğinde ise; fiziksel çevre kalitesi için Ơ=0.82, etkileşim kalitesi için Ơ=0.83, çıktı kalitesi için Ơ=0.64 olarak tespit edilirken; toplam ölçek ise Ơ=0.90 olarak bulunmuştur. Sonuç olarak “Gençlik Merkezlerinde Algılanan Hizmet Kalitesi Ölçeği”nin yapılan analizlere dayanarak, geçerli ve güvenilir olduğu kabul edilmiştir

“The Perceived Service Quality Scale for youth Centers" Validity and Reliability Study

The purpose of this study was to rearrange “the perceived service quality scale for youth centers” developed by Aycan (2005). This study has two stages and was implemented to two different samples. The data for the first sample was gathered from members of youth centers at Bolu, Sakarya, Düzce, and Kocaeli (N=311) and the data for second sample wasgathered from members of youth centers under the greater municipality of Ankara (N=213). In the first stage of the study, the 40-item scale was analyzed by the exploratory factor analysis, and there were 23 items which had eigenvalues above 1 and these items were loaded under three factors. These factors were subscaled as physical environment quality Ơ=0.81, interaction quality Ơ=0.89, and output quality Ơ=0.68. The alpha value for the total scale was found to be Ơ=0.89. In the second stage of the study, this obtained 23-item scale was administered to the second sample to apply confirmatory factor analysis. Chi-square/degrees of freedom ratio was found as (H2 /df) 2.07. The other parameters were determined as RMSEA=0.071, NFI=0.94, NNFI=0.96, CFI=0.97 ve GFI=0.84. Total Cronbach alpha for the final version of scale was found to be Ơ=0.90, for the subscales as followed; physical environment quality Ơ=0.82, interaction quality Ơ=0.83, and output quality Ơ=0.64. In conclusion, “The Perceived Service Quality Scale For Youth Centers” was found to be a valid and reliable instrument. 

___

  • Akgül A, Çevik O. (2005). İstatistiksel Analiz Teknikleri;
  • SPSS’te İşletme Yönetimi Uygulamaları. Ankara: Emek Ofset.
  • Aycan A. (2005). Gençlik Merkezlerinde Örgütsel Etkililik ve Hizmet Kalitesinin Değerlendirilmesi. Doktora Tezi, Marmara Üniversitesi Sağlık Bilimleri Enstitüsü.
  • Bayram N. (2004). Sosyal Bilimlerde SPSS ile Veri Analizi. Bursa: Ezgi Kitabevi.
  • Bitner MJ. (1992). Servicescapes: The impact of physical surroundings on customer and employees. Journal of Marketing, 56, 57-71.
  • Brady MK, Cronin JJ. (2001). Some new thoughts on conceptualizing perceived service quality: A hierarchical approach. Journal of Marketing, 65, 34-49.
  • Brady MK, Cronin JJ, Brand RR. (2002). Performance- only measurement of service quality: A replication and extension. Journal of Business Research, 55, 17-31.
  • Chang K, Chelladurai P. (2003). System-based quality dimensions in fitness services: Development of the scale of quality. The Service Industries Journal 23(5), 65-83.
  • Chelladurai P, Chang K. (2000). Targets and standarts of quality in sport services. Sport Management Review, 3, 1-22,
  • Cronin JJ, Taylor S. (1992). Measuring service quality: A re-examination and extension. Journal of Marketing, 56, 55-68.
  • Çokluk Ö, Şekercioğlu G, Büyüköztürk Ş. (2010). Sosyal Bilimler İçin Çok Değişkenli İstatistik SPSS ve LISREL Uygulamaları. Ankara: Pagem Akademi.
  • Dale BG. (1994). Managing quality. (BR Lewis,
  • Parasuraman A, Zeithalm VA, Berry LL. (1985). A
  • Ed.) Managing Service Quality. (2. Ed.) 137-236,
  • Hertfordshire: Prentice Hall International Ltd.
  • George D, Mallery P. (2003). SPSS for Windows Step by Step: A Simple Guide and Reference 11.0 Update. (4. Ed.) Boston: Allyn & Bacon.
  • Glynn WJ, Barnes JG. (1995). Understanding services management. (A Parasuraman, Ed.) Measuring and Monitoring Service Quality. 145-148, Chichester: John Willey & Sons Ltd.
  • Greenwell TC, Fink JS, Pastore DL. (2002).
  • Schermelleh EK, Moosbrugger H, Müler H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8(2), 23-74.
  • Sports Marketing Quarterly, 11(4), 233-241.
  • Gronross C. (1984). A service quality model and it’s market implications. European Journal of Marketing, 18 (4), 36-44.
  • Hightower R, Brady MK, Baker TL. (2002).
  • Investigating the role of the physical environment in
  • Shilbury D. (1994) Delivering quality service in professional sport. Sport Marketing Quarterly, 3(1), 29- 35.
  • hedonic service consumption: An exploratory study of
  • sporting events. Journal of Business Research, 55 (9), 697-707.
  • Howat G, Absher J, Crilley G, Milne I. (1996). Measuring customer service quality in sports and leisure centers. Managing Leisure, 1, 77-89.
  • Hoyle RH, (1995). Structural Equation Modeling: Concepts, Issues, and Applications. Thousands Oaks, CA: Sage Publications.
  • Jöreskog KG, Sörbom D. (2001). Lisrel 8: Users Reference Guide. Chicago: Scientific Software International.
  • Winer RS. (2000). Marketing Management. New
  • Kelly SW, Turley LW. (2001). Consumer perceptions on service quality attributes at sporting event, Journal of Business Research, 54, 161-166.
  • Kim D, Kim SY. (1995). QUESC: An instrument for assessing the service quality of sport center in Korea. Journal of Sport Management, 9, 208-220
  • Kotler P. (1997). Marketing Management. New Jersey: Prentice Hall International Inc.
  • Ko YJ, Pastore DL. (2005). A hierarchical model of service quality for the recreational sport industry. Sport Marketing Quartely, 14, 84–97.
  • Lam ETC, Zhang JJ, Jensen BE. (2005). Service
  • quality assessment scale (SQAS): An instrument for evaluating service quality of health-fitness clubs. Measurement in Physical and Exercise Science 9(2), 79–111.
  • McDonald MA, Sutton WA, Milne GR. (1995). TEAMQUAL TM. Measuring service quality in professional team sports. Sport Marketing Quarterly, 4(2), 9-15.
  • Olsen MD, Tse EC, West JJ. (1998). Strategic
  • Management in The Hospital Industry, Newyork: John Willey & Sons Inc.,
  • Papadimitriou DA, Karteroliotis K. (2000). The
  • service quality expectations in private sport and fitness centers: A reexamination of the factor structure. Sports Marketing Quarterly, 9(3) 157-164. conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.
  • Parasuraman A, Zeithalm VA, Berry LL. (1998). SERVQUAL: A multiple item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64, 12-40.
  • Rust RT, Oliver RL. (1994). New directions in theory and practice. (RT Rust, RL Oliver Ed.) Service Quality, California: SAGE Publications Inc.
  • Schumacker RE, Lomax RG. (2004). Beginner’s Guide to Structural Equaiton Modeling. New Jersey: Lawrance Erlbaum Associates.
  • Şencan H. (2005). Sosyal ve Davranışsal Ölçümlerde Güvenilirlik ve Geçerlilik. Ankara: Seçkin Yayıncılık.
  • Tavşancıl E. (2006). Tutumların Ölçülmesi ve SPSS ile Veri Analizi. 3. Baskı, Ankara: Nobel Yayınları.
  • Uyguç N. (1998). Hizmet Sektöründe Kalite Yönetimi. İzmir: Dokuz Eylül Yayıncılık.
  • Wakefield KL, Blodgett JG. (1994). The importance of servicescapes in leisure setting. Journal of Services Marketing, 8(3), 66-76. Jersey: Prentice Hall Inc.
  • Yılmaz V, Çelik HE. (2009). LISREL ile Yapısal Eşitlik Modellemesi – I. Ankara: Pagem Akademi.
  • Zeithalm VA, Bitner MJ. (2000). Service Marketing. 2.Ed. New York: McGraw-Hill Companies Inc.