Gençlik Spor Bakanlığının Kurumsal İmajının İşe Başvurma Niyetine Etkisinde Kişi-İş Uyumunun Aracı Rolü

Araştırma spor bilimleri alanından mezun olacak öğrencilerin istihdam amaçlı iş başvurularında Gençlik Spor Bakanlığının (GSB) kurumsal imajının işe başvurma niyetine etkisinde kişi-iş uyumunun rolünü belirlemek amacıyla yapılmıştır. Bu amaçla oluşturulan araştırma modeli yapısal eşitlik modeliyle test edilmiştir. Araştırma kolayda örneklem yöntemi ile 7 farklı coğrafi bölgeden 18 üniversitenin 3. ve 4. sınıfta öğrenim gören öğrencilerinden oluşturulan örneklem (n=407) ile gerçekleştirilmiştir. Verilerin elde edilmesinde Saks ve Ashforth (2002) tarafından geliştirilen dört maddeli tek boyutlu kişi-iş uyumu ölçeği, Lemmink vd., (2003) tarafından kullanılan kurumsal imaj ölçeği, Rau ve Hyland (2002) tarafından ortaya atılan Cable ve Judge (1994) ile Honeycutt ve Rosen (1997) tarafından geliştirilen örgütsel çekicilik ölçeği, Herdman ve Carlson (2009) tarafından geliştirilen işe başvurma niyeti ölçeği ve Gomes ve Neves (2011) tarafından geliştirilen tanınırlık ölçeğinden yararlanılmıştır. Elde edilen verilerin analizinde güvenilirlik analizi, tanımlayıcı istatistikler, doğrulayıcı faktör analizi ve yol analizi kullanılmıştır. Araştırma sonuçlarına göre; kurumsal imajın örgütün sektörde bulunan pozisyonuna katkı sağladığı yani örgütün tanınırlığını artırdığı belirlenmiştir. Örgütsel çekiciliğin ise işe başvurma niyeti ile olan ilişkiye önemli ölçüde etkiye sahip olduğu ifade edilebilir. Sonuç olarak belirlenen değişkenlerden tanınırlık, kişi-iş uyumu ve kurum imajının işe başvurma niyeti ile orta ve yüksek düzeyde ilişkili olduğu, örgütsel çekiciliğin ise bu ilişkide aracı rol oynadığı belirlenmiştir.

Anahtar Kelimeler:

Gençlik Spor Bakanlığı, İşe başvurma niyeti, Kişi-iş uyumu, Kurum İmajı, Örgütsel Çekicilik, Örgütsel Tanınırlık

The Mediating Role of Person-Job Fit in the Effect of Corporate Image Perception of the Ministry of Youth and Sports on Intention to Apply for a Job

The research was conducted to determine the role of person-job fit in the effect of the corporate image of the Ministry of Youth and Sports on the job application intention of students who will graduate from sports sciences. The research model created for this purpose was tested with the structural equation model. The research was carried out with the convenience sampling method, with a sample (n=407) consisting of 3rd and 4th grade students of 18 universities from 7 different geographical regions. In obtaining the data, a) the person-job fit scale developed by Saks and Ashforth (2002), b) the corporate image scale used by Lemmink et al. (2003), c) the organizational attractiveness scale developed by Cable and Judge (1994) and Honeycutt and Rosen (1997) put forward by Rau and Hyland (2002), d) the job application intention scale developed by Herdman and Carlson (2009) and e) the recognition scale developed by Gomes and Neves (2011) were used. Reliability analysis, descriptive statistics, confirmatory factor analysis and path analysis were used in the analysis of data obtained. According to the research results, it has been determined that corporate image contributes to the position of the organization in the sector, that is, it increases the recognition of the organization. It can be stated that organizational attractiveness has a significant effect on the relationship with the intention to apply for a job. As a result, it was determined that familiarity, person-job fit and corporate image were moderately and highly correlated with the intention to apply for a job, while organizational attractiveness played a mediating role in this relationship.

Keywords:

Ministry of Youth and Sports, Intention to Apply, Person-job Fit, Corporate Image, Organizational Attractiveness, Familiarity,

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