FACEBOOK'TA BENLİK SUNUMU VE TOPLUMSAL CİNSİYET ROLLERİ

Günümüzde hızla gelişen internet teknolojileri toplumsal cinsiyet rollerine yönelik sunumların incelenmesi için yeni bir mecra olarak karşımıza çıkmaktadır. Bu çalışma, bir sosyal paylaşım sitesi olan Facebook'ta benlik sunumunu toplumsal cinsiyet rolleri açısından ele almaktadır. Bu doğrultuda Facebook kullanıcılarının profil ve kapak resimleri incelenmiştir. Facebook profilleri uygun gelen örneklem yöntemi ile belirlenmiş olup veriler içerik analizi yöntemi ile toplanmıştır. Bu kapsamda 464 Facebook kullanıcısına ait profil ve kapak resimleri incelenmiştir. Araştırma sonuçları yaş ve medeni durum değişkenlerine göre cinsiyetler arasında profil ve kapak resmi özellikleri açısından anlamalı farklar olduğunu ortaya koymuştur

SELF-PRESENTATION AND GENDER ROLES ON FACEBOOK

Nowadays, rapidly developing internet technologies appears as a new medium to examine self-presentation for gender roles. This paper discusses self-presentation on Facebook, a social networking site, in terms of gender roles. In this sense Facebook users' profile and cover pictures were analyzed. Facebook profiles were determined by convenience sampling method and data were collected by content analysis method. In this context profile and cover pictures of 464 Facebook users' were analyzed. Results show that in different age groups and marital status there are significant differences between genders with regards to features of profile and cover pictures

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