AB VE TÜRKİYE POLİTİKALARI EKSENİNDE KOBİ’LER VE KURUMSAL SOSYAL SORUMLULUK

Kurumsal sosyal sorumluluk şirketlerin öz-çıkarlarının ve yasal zorunlulukların ötesinegeçerek kendi istekleriyle toplumsal fayda üreten faaliyetlerde bulunmalarıdır. Halklailişkiler alanını hem uygulamada güçlendiren hem de kuramsal bakımdan etkileyen kurumsalsosyal sorumluluk kavramı çoğu zaman büyük şirketlerle ilişkili olarak ele alınmaktadır.Ancak son zamanlarda yapılan akademik çalışmalar KOBİ’lerin kurumsal sosyalsorumluluk uygulamalarında ne kadar önemli bir rolü olabileceğine işaret etmektedir.Türkiye’de de KOBİ’lerde kurumsal sosyal sorumluluk farkındalığının ve uygulamalarınınarttırılmasına yönelik çeşitli çalışmalar yapılmaktadır. Bu çalışmaların arkasında,Türkiye’nin Onuncu Kalkınma Planı (2014-2018) ile Avrupa Komisyonu’nun 2020planında KOBİ’lerin rekabet güçlerinin artırılarak ekonomik büyümeye katkılarının yükseltilmesinistratejik hedef olarak tanımlayan politika dokümanlarını görmek mümkündür.Bu dokümanların ortak noktası, KOBİ’lerin akıllı, sürdürülebilir ve kapsayıcı büyümegerçekleştirmelerine yaptıkları vurgudur. Bu çalışmada akıllı, sürdürülebilir vekapsayıcı büyüme ile kurumsal sosyal sorumluluk arasındaki bağın incelenmesi amaçlanmakta,iletişim çalışmalarının KOBİ’lerde kurumsal sosyal sorumlulukfarkındalığının ve uygulamalarının arttırılmasında katkıda bulunabileceği alanlar irdelenmektedir.

SMEs AND CORPORATE SOCIAL RESPONSIBILITY IN THE POLICIES FRAME OF THE EU AND TURKEY

Corporate social responsibility is the voluntary actions of firms that go beyond their economic interests and legal obligations, to produce some social good The concept of corporate social responsibility, which strengthened the field of public relations in terms of both theory and practice, is usually associated with corporations. However, recent academic studies point to how important role SMEs play in corporate social responsibility practices. Behind these activities, it is possible to see the policy documents that define the strategic goal of increasing the competitiveness of SMEs and raising their contribution to economic growth in the Turkey's Tenth Development Plan (2014-2018) and the European Commission's 2020 plan. The common point of these documents is that SMEs are committed to smart, sustainable and inclusive growth. This paper, in other words, making corporate social responsibility part of the business processes, by the SMEs is essential. This study aims to examine the link between smart, sustainable and inclusive growth and corporate social responsibility, and explores the areas where communication efforts can contribute to the awareness of corporate social responsibility and its implementation in SMEs.

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