Yakup AKGÜL, Ayşe AKYOL

AN EVALUATION OF CAUSE-RELATED MARKETING AND A SCALE DEVELOPMENT APPLICATION

AN EVALUATION OF CAUSE-RELATED MARKETING AND A SCALE DEVELOPMENT APPLICATION

Journal of Life Economics

2018-Cilt: 5 - Sayı: 1

1-24

Cause Related Marketing, Factor Analysis, Scale Development, CFA, and SEM

Cause Related Marketing, Factor Analysis, Scale Development, CFA, SEM

243 215

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