Mustafa KARADENİZ, Güzide Öncü EROĞLU PEKTAŞ, Yaþar Kemal TOPAL

The Effects Of Experiential Marketing And Service Quality On Customer Satisfaction And Costomer Loyalty At Shopping Centers

The Effects Of Experiential Marketing And Service Quality On Customer Satisfaction And Costomer Loyalty At Shopping Centers

Journal of Naval Sciences and Engineering

2013-Cilt: 9 - Sayı: 1

46-66

Deneyimsel pazarlama, servis kalitesi, müşteri memnuniyeti, müşteri sadakati, alışveriş merkezi

Experiential marketing, service quality, customer satisfaction, customer loyalty, shopping center

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