Orhan DIKENER

YNTERNETTE PAZARLAMA VE ETKYLE?YMLYLYK KAVRAMI:YÜKSEK ETKYLE?YMLY YNTERNET SYTELERYNYN SATIN ALMA DAVRANI?I SÜRECYNDEKY YERY VE ÖNEMY

THE CONCEPT OF MARKETING AND INTERACTIVITY ON THE WEB: ROLE AND IMPORTANCE OF HIGHLY INTERACTIVE WEB SITES ON THE PROCESS OF CONSUMER BUYING BEHAVIOR

Humanities Sciences

2011-Cilt: 6 Sayı: 3

495-507

ETKYLE?YMLYLYK, TÜKETYCY DAVRANI?I, SANAL DENEYYM, YNTERNETTE PAZARLAMA, ETKYLE?YMLY PAZARLAMA,

INTERACTIVITY, CONSUMER BEHAVIOUR, VIRTUAL EXPERIENCE, INTERNET MARKETING, INTERACTIVE MARKETING,

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